Customer & Shopper Insights Manager
hace 1 día
Overview:
The new role will be responsible for leading our thinking in this critical space, providing customer and shopper insights for OT and Discounter which support our ongoing efforts to drive executional excellence in all markets. They will play a lead role working with the Channel lead on blueprinting our approach on Global T2Ts, constructing category visions using our 2030 food strategy, and working with our local markets across Europe to generate portfolio expansion opportunities.
**Responsibilities**:
- Channel/Sub-Channel Analysis to monitor market trends, competitor activities, consumer behaviour and identify opportunities and challenges ,Customer & Shopper Insights,
- Gather and analyze data from various sources to provide actionable insights to drive our Category first approach and assist markets to develop first class category centric portfolio selling stories
,T2T/Scale meeting support,
- Develop meaningful insights and strategies for key accounts, driving buy in by our International Customers,Data Management & Reporting,
- Ensure data accuracy and consistency in Perfect Store reporting and own Discount Channel Portfolio reporting.
Qualifications:
- Degree-level education,
- Around 10 years of work experience in commercial, sales or insights related roles
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