Product Marketing Manager Pool Cleaning

**Fluidra is a global leader in the pool and wellness industry**:
**About us**:
We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool markets worldwide. We have a very clear purpose**:to turn water into a better world.**

Today, we operate in more than **47 countries** through our own subsidiaries. We have over **135 sales branches** and **35 production centers** around the world, as well as strategically located logistics hubs that support both our production and distribution centers.

**The position**:
We are seeking a **strategic and results-driven Regional Product Marketing Manager** to lead the **Cleaning category (manual and automatic)** within the pool industry.

This position plays a pivotal role in shaping the regional business strategy, ensuring the right **product portfolio, positioning, and go-to-market excellence** across key international markets.

As the **bridge between global product strategy and local market execution**, you will collaborate cross-functionally with Global Product Management (CPO), Sales, Local Marketing, Supply Chain, and Global Digital teams to drive profitable growth and reinforce Fluidra’s category leadership.

**Main accountabilities**:
Your role will cover three main areas: Product Marketing & Strategy, Go-to-Market, and Strategic Impact.

**1)** **Product Marketing & Strategy**

**Market & Consumer Analysis**:

- Analyze and monitor market trends, competitive landscape, and pricing dynamics to anticipate opportunities and challenges.
- Build strong market knowledge focused on:

- Consumer purchase and usage behavior.
- Competitive environment and benchmarks.
- Trends within and beyond the pool industry.
- Feedback from commercial teams.

**Portfolio & Roadmap**:

- Identify product needs and opportunities to strengthen and expand a competitive, profitable portfolio.
- Define and manage the regional product roadmap in alignment with Global Product Management (CPO).
- Collaborate closely with local sales teams to collect insights and define market-fit actions, translating them into actionable recommendations for product development, adaptation, and lifecycle management.

**Positioning & Pricing**:

- Define and update positioning and pricing strategies in collaboration with the Revenue Growth Management and local sales teams.

**Lifecycle Management**:

- Oversee the full product lifecycle, ensuring SKU optimization, healthy inventory levels, and portfolio efficiency.
- Support forecasting activities with a strategic view of market evolution and competitor activity.

**2)** Go-to-Market**
- Lead the **regional implementation of new products**, coordinating launch plans and go-to-market initiatives to ensure successful adoption across channels.
- Develop and maintain **sales tools and value-selling materials** such as benchmarks, product overviews, and sales pitches.
- Drive **sales enablement programs** that empower sales teams and partners to effectively communicate product value and differentiation.
- Provide guidance and support to the **MarCom** and **Training teams** for B2B and B2C communication materials, including annual catalogs, product visuals, brochures and leaflets, videos and digital content
- Ensure accurate and consistent **content updates** across platforms (PIM, brand websites, etc.).
- Monitor **user satisfaction** through reviews, social media, and sales feedback.
- Design and deliver **training programs** for sales teams, distributors, and partners to enhance product knowledge and adoption.

**3) Strategic Impact**
- Act as the **regional business owner** for the Cleaning category, ensuring alignment between **market needs, product strategy, and business goals.**
- Champion the **B2C, B2B2C, and D2C** strategies, adapting positioning and go-to-market approaches to fit each channel’s dynamics.
- Contribute to **long-term category growth and brand leadership** through data-driven insights, innovation, and strategic collaboration.

**What we expect from you**:

- Degree in Marketing, Business Administration, or Economics, ideally with a **specialization in Marketing or Business Strategy.**:

- **+5 years of experienc**e in product or category marketing, preferably within consumer goods, home appliances, or pool/outdoor categories.
- Strong **strategic thinking,**analytical, and cross-functional leadership skills.
- Knowledgeable in **Excel, Power BI, PowerPoint** and experience using data-driven insights for decision-making.
- Understanding of **e-commerce and marketplace dynamics.**:

- Excellent **communication and presentation skills** in English and Spanish (written and spoken).
- Positive, proactive mindset with strong organizational skills.
- Willingness to **travel internationally**to engage with sales teams, partners, and industry events.

**What you can expect from Fluidra**:

- Be part of a **global leader** in the pool and wellness sector, driving innova