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Head of Customer Insight
hace 3 semanas
Ankorstore is an online B2B marketplace that connects independent shop owners and specialist brands with retailers. It offers benefits for both retailers and brands. Our +250.000 retailers can discover and select from over 20.000 brands in just a few clicks, benefit from 60-day payment terms, test sales with a low minimum order quantity, and take advantage of the constantly evolving tools offered by the platform. As for brands and creators, Ankorstore allows them to sell their products to stores all over Europe, benefitting from direct contact and returns with retailers, and payment upon delivery, solving any cash flow issues.
We reached unicorn status with a valuation of €1.75 billion, and we grew to a company of +600 employees of +45 nationalities, with offices in the UK, France, Spain, Italy and Germany.
Join us if you are excited to support our vision of rewilding independent retail
Ankorstore is looking for a Head of Customer Insight Manager who will join the Growth Marketing team to build our central Customer Insights & Value Proposition (CIVP) function.
You will play a crucial role in our broader organization, leveraging data-driven insights (obtained from qual or quant research and data analysis) to answer some of our biggest business questions and influence the strategy of multiple functions.
**What will be your mission**:
**Insights & marketing strategy**:
Shape our overall customer strategy by helping us understand who our existing and prospective customers are (demographics, attitudes, needs) and by articulating which specific segments we should focus on.
- Centralise insights gathered by other functions in the organisation - ensure we have a central repository for all insights studies, vetting methodology and aligning the organisation around the so-what
- Create research and analysis plans, develop appropriate quantitative and qualitative research methodologies to gather insights and drive end-to-end execution
- Create and maintain fit-for-purpose customer segmentations retailer and brands side
- Make sure these segmentations feed acquisition (offer, paid, outbound, sales) and retention (CRM, offer) teams
**Value proposition & business model**:
Identify customer needs and pain points, using these insights to define and shape
- our overall value proposition to win these customers, driving product improvements and regularly measuring how we are doing against these key aspects
- changes to our commercial terms / business model / commission levels
Team management
Lead a team of 2+ analysts to help you gather insights and structure analyses and recommendations.
**Your profile**:
- 5+ years of experience in business strategy, marketing strategy or customer insights function
- Experience running qual and/or quant research ( ideally in a B2B context)
- Experience translating insights from research into structured and actionable business recommendations
- Excellent written and oral communication skills in English
- Experience in business casing as well as project management is a plus
**Other qualities that would add value**
- Knowledge of the wholesale or retail industry
- Experience working in a fast-growing tech environment, preferably a marketplace
**Benefits & location**:
- Working with a very ambitious & mission-driven team backed by powerful VCs (Index Ventures, GFC, Alven, Aglae, Bain Capital Ventures, Tiger Global)
- Location: France or UK or Germany or Spain
- Work from Home is an option for this role
- Competitive package & stock options
- Ankorstore is proud to be an equal opportunity workplace dedicated to promoting diversity. We don't discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status._
