B2B Product Marketing Specialist

hace 7 días

España SeQura A tiempo completo

About seQuraSeQura provides innovative, flexible and easy-to-use payments technologies that help merchants acquire, convert and retain more customers.
We make a difference in sales performance by tailoring our solutions to different sectors, addressing their unique pain points and delivering superior results in Retail, Education (EduQa), Optics (OptiQa), Repairs, and Travel.We also empower smart shopping for consumers who seek more value, convenience, and flexibility in their shopping, with new payment experiences that allow them to save, access interest-free credit, or pay in small, comfortable installments of up to 24 months.
Born in Barcelona, seQura is a privately-owned fintech in the scale-up phase. Present in southern Europe and Latin America, we are growing above 50% CAGR and approaching 100 Million in Annual Recurring Revenue. Over 5000 businesses, almost 2 million shoppers, and 300+ employees continue to rate us as one of the most loved and trusted fintechs out there, with an NPS of 87%, a Trustpilot rating of 4.7/5, and a Glassdoor rating of 4.7/5.
About the role
Product Marketing is the company’s most cross-functional role. This person will directly collaborate with and influence Product Management, Marketing, Sales, and Merchant Conversion to help them achieve critical goals like product adoption, marketing pipelines, opportunity conversion, revenue, and client retention.
What you'll do

Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align with seQura’s product roadmap. You’ll work closely with the CRO and Product teams to understand the technical details and unique selling points of new features and products, translating these into customer-facing messaging.
Create and manage marketing collateral: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials – and more
Research Mindset: You’ll stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements.
Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel the pipeline.
Data-driven: You’ll monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
Storytelling: You’ll create technical content with a twist to catch the attention of prospects and convert complex information into compelling content.
Visual: You’ll create basic visual ideas on Figma to give the design team your point of view.

What we offer
We have a strong and sustainable foundation, where we provide a secure and reliable workplace. You have the freedom and trust to make the best contribution possible.
One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge.
In addition, we are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.

23 vacation days + 2 days of free disposal per year.
Professional development that includes access to a language learning platform with courses available for 24 languages, including both group and private classes.
Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.
Health insurance discounts with Sanitas and DKV.
Hybrid or remote work.
Work visa and relocation to Barcelona.

Moreover, we have a Wellness Program that embraces a holistic approach by covering 6 areas (occupational, physical, financial, emotional, social, environmental consciousness). Each area will include a variety of activities, and you'll be able to choose from 34 different activities that best meet your needs to configure a plan that works for you.
What you’ll need

Fluent in Spanish and English, for both written and verbal communication. As part of a global team, all Product Marketing activities, collateral creation, and enablement sessions are conducted in English and Spanish. Italian, French, and Portuguese are highly valuable.
Clear understanding of the Product Marketing scope.
Ability to sell ideas well through creative & innovative presentations, and previous experience in public speaking.
Previous relevant experience executing product marketing-related activities, especially in SaaS or Tech industries.
Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices.
Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
Highly organized and detail-oriented: project management skills, both with internal and external stakeholders.
Collaborative team player with the ability to work cross-functionally and build strong working relationships.
Proven track record of owning and executing product marketing campaigns.
Hands-on person, capable of working independently of the team.

Which are the next steps?

Interview with People, CRO & PMM
Technical take-home assessment (async)
Live Peer review of the assessment
Meet the team

We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or any other characteristic. We have an inclusive environment, and respect is above all.
Do you want to be part of the change? Join us
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