Senior Paid Media Specialist
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For one of our leading IT clients located in the north of Madrid, we are seeking a Senior Paid Media Specialist with proven expertise in performance marketing. The successful candidate will be responsible for planning, executing, and optimizing data-driven digital campaigns, with a strong focus on customer acquisition, conversion growth, and business performance across channels such as Paid Search, Paid Social, Affiliate Marketing, Display Advertising, and other digital media platforms.
General Data:
- Type of contract: Indefinite Contract
- Model: Hybrid
- Hours: 09:00h.-18:00h. (40 h/week)
- Location: Madrid
- Start Date: Immediate
- Salary range: 40K-45K
Key Responsibilities:
- Design and execute paid media strategies focused on maximizing ROAS and optimizing CPA to drive online sales growth.
- Manage media budgets efficiently, ensuring profitability and strong performance across all paid media channels.
- Oversee and coordinate multiple campaigns simultaneously, ensuring timely execution and alignment with business objectives.
- Analyze campaign performance, develop reports, and provide actionable insights to support continuous optimization.
- Collaborate closely with other Growth teams (Demand Generation, Sales, UX, etc.) to deliver integrated and effective communication strategies.
- Maintain day-to-day relationships with Media and Affiliate Marketing agencies.
- Ensure consistent and accurate communication of offers across all paid media channels and target audiences.
- Conduct and evaluate A/B tests on creatives, messaging, landing pages, and audience segments.
Required Skills:
- 4+ years of experience managing performance-driven paid media campaigns, preferably within eCommerce environments.
- Strong knowledge of paid media channels, with a particular focus on Affiliate Marketing, Paid Search, and Display Advertising.
- Demonstrated experience managing medium to large advertising budgets (USD $10K+/month).
- Advanced expertise in platforms such as Google Ads, Meta Ads, and Google Analytics 4 (GA4).
- Solid understanding of attribution models, tracking implementations, pixels, Conversion APIs, and analytics tools.
- Strong analytical and results-oriented mindset.
- Experience working with analytics platforms such as Adobe Analytics and/or Google Analytics 4.
- Excellent collaboration and stakeholder management skills.
- Strong organizational abilities, effective time management, and adaptability in fast-paced environments.
- Advanced proficiency in Microsoft Excel and PowerPoint.
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