Senior Paid Media Specialist
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General Data:
Type of contract: Indefinite Contract
Model: Hybrid
Hours: 09:00h.-18:00h. (40 h/week)
Location: Madrid
Start Date: Immediate
Salary range: 40K-45K
Key Responsibilities:
Design and execute paid media strategies focused on maximizing ROAS and optimizing CPA to drive online sales growth.
Manage media budgets efficiently, ensuring profitability and strong performance across all paid media channels.
Oversee and coordinate multiple campaigns simultaneously, ensuring timely execution and alignment with business objectives.
Analyze campaign performance, develop reports, and provide actionable insights to support continuous optimization.
Collaborate closely with other Growth teams (Demand Generation, Sales, UX, etc.) to deliver integrated and effective communication strategies.
Maintain day-to-day relationships with Media and Affiliate Marketing agencies.
Ensure consistent and accurate communication of offers across all paid media channels and target audiences.
Conduct and evaluate A/B tests on creatives, messaging, landing pages, and audience segments.
Required Skills:
4+ years of experience managing performance-driven paid media campaigns, preferably within eCommerce environments.
Strong knowledge of paid media channels, with a particular focus on Affiliate Marketing, Paid Search, and Display Advertising.
Demonstrated experience managing medium to large advertising budgets (USD $10K+/month).
Advanced expertise in platforms such as Google Ads, Meta Ads, and Google Analytics 4 (GA4).
Solid understanding of attribution models, tracking implementations, pixels, Conversion APIs, and analytics tools.
Strong analytical and results-oriented mindset.
Experience working with analytics platforms such as Adobe Analytics and/or Google Analytics 4.
Excellent collaboration and stakeholder management skills.
Strong organizational abilities, effective time management, and adaptability in fast-paced environments.
Advanced proficiency in Microsoft Excel and PowerPoint.
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