Seo & Geo Manager

Company description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation:Publicis Spain, Leo Spain; Publicis Health), media(Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
Come and join usOverview We are looking for an SEO & GEO Manager to join our team and lead the development and execution of integrated organic search and Generative Engine Optimization strategies that strengthen brand visibility, authority, and positioning across traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
This role is ideal for someone with 5+ years of SEO experience, a strong strategic mindset, and proven experience managing clients, projects, and teams. We are looking for a professional with a solid understanding of SEO and GEO, semantic optimization, AI-driven search, and omnichannel strategies, capable of translating emerging digital trends into business opportunities.
Working closely with clients and cross-functional teams across content, media, PR, analytics, and development, you will lead SEO & GEO strategies, manage and develop team members, oversee project performance, and ensure the successful delivery of integrated digital initiatives. You will also contribute to business growth by identifying new opportunities, participating in pitches, and driving innovation in an evolving search and AI landscape.
Responsibilities Develop and lead integrated SEO & GEO strategies to increase organic visibility, brand authority, and presence across traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Lead and manage SEO & GEO projects and teams, ensuring strategic alignment, quality of deliverables, resource allocation, and achievement of client objectives.
Act as the main point of contact for clients, building strong relationships, understanding business needs, and translating them into actionable SEO & GEO strategies.
Define and oversee omnichannel visibility strategies, coordinating SEO, Content, Digital PR, Social Media, and other digital channels to strengthen brand presence across the search and AI ecosystem.
Develop strategies based on semantic frameworks, topical authority, search intent, and content clustering, moving beyond traditional keyword-based approaches.
Oversee technical SEO, content optimization, off-page strategies, website migrations, and digital authority initiatives.
Lead GEO initiatives focused on improving brand mentions, citations, recommendations, and share of voice within LLM-generated responses.
Leverage SEO and GEO platforms such as Profound, Omnia, Peec AI, LLM Pulse, Google Analytics 4, Google Search Console, and Semrush to monitor performance, identify opportunities, and guide strategic decisions.
Define, monitor, and present SEO & GEO KPIs, combining traditional organic performance metrics with AI visibility, brand mentions, citations, and competitive positioning.
Manage project planning, budgets, team workloads, and delivery timelines, ensuring operational efficiency and high-quality execution.
Collaborate with internal teams across Media, Content, PR, Social, Analytics, and Technology to