Brand Campaign

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: Brand Performance Reporting: Develop and maintain a comprehensive brand marketing report to monitor performance metrics, ensuring cost efficiency and alignment with brand targets. Creative Performance Analysis: Track the performance of all marketing channels with a strong focus on creative effectiveness. Provide monthly actionable insights to campaign and design teams, propose optimizations to existing assets, and oversee the delivery of iterated creative batches. AI and Process Optimization: Drive innovation and efficiency by owning AI developments (in collaboration with the Martech team) and scaling processes to support higher creative volumes. Continuously identify trends, improvement areas, and automation opportunities to enhance brand performance. Cross-Team Coordination & Roadmap Ownership: Act as the day-to-day contact for the Growth and Campaign teams, owning the end-to-end performance creative roadmap. Coordinate all go-live activities, manage monthly deliverables across channels, and ensure timely delivery of localized assets. Lead weekly alignment meetings, optimize workflows, and plan asset volumes to ensure smooth, on-time execution. Planning & Investment: Manage go-live timelines and integrate them into creative planning. Collaborate on budget recommendations across countries, channels, and formats to ensure optimal investment allocation. BTL Support: Support the team with below-the-line (BTL) marketing activities when needed. What you need to succeed: 5+ years of experience in Content planning, Campaign management or Performance Marketing Good knowledge of all digital channels paid and organic. TV is a big plus A team player who works proactively, persistent and solution-oriented Strong project management skills with the ability to manage multiple projects at once Great communicator and relationship builder Data-driven, with good analytical skills and curiosity about creatives Great tool management of analytics reports pulled from Campaign Manager 360, Google Analytics, Google Data Studio, and other reporting platforms inclusive of key insights and actionable recommendations to optimize campaign performance Demonstrate excellence in pulling insights out of data to better inform the brand and growth teams of current performance as well as provide informed recommendations to improve campaign performance Advanced English and Spanish is a big plus Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. Diversity, Equity, and Inclusion Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. #J-18808-Ljbffr