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Marketing Campaign Specialist – Design

hace 2 horas

Barcelona, Barcelona, España team A tiempo completo

Marketing Campaign Specialist
's Marketing Centre of Excellence powers high-performance across more than 60

brands in 22 European countries. As a Campaign Specialist – Creative & Messaging, you will

play a pivotal role in shaping and delivering impactful creative assets and content supporting

integrated campaigns across multiple channels.

This role blends creativity, strong brand stewardship, and cross-functional execution to drive

measurable results for our Nordics and CEE markets. Working at the intersection of brand,

performance marketing, and content management, you'll ensure every campaign is distinctly on-

brand, insight-led, and optimized for acquisition, engagement, and long-term customer value.

What You'll Do
Creative Campaign Development

  • Translate campaign objectives into compelling content and creatives
  • Work with brand, regional, and Group teams to plan and coordinate campaign execution across paid social, email, content platforms, and partner activations
  • Develop copy-driven campaign variations and support testing and optimisation in collaboration with Paid Media, SEO/GEO, and CRO teams
  • Ensure campaign messaging aligns with brand strategy, audience insights, and channel best practices

Brand & Content Excellence

  • Ensure consistent brand usage across channels and customer touchpoints
  • Support brand renewal initiatives by coordinating the implementation of updated assets into priority materials
  • Review, refine, and align content and creative outputs produced internally or by external partners
  • Ensure creative quality meets CoE standards while respecting local market nuance

Cross-Team & Partner Collaboration

  • Work closely with brand teams and CoE colleagues to align creative and campaign outcomes with business goals
  • Provide clear creative briefings, messaging direction, and constructiveProvide clear creative briefings, messaging direction, and constructive feedback to peers, external agencies and production partners
  • Coordinate creative delivery for partner-led and group-level initiatives, ensuring timelines, consistency, and quality standards are met
  • Collaborate with Enablement and Operations teams to build scalable creative processes and playbooks

Insight-Driven Improvment

  • Apply performance data and qualitative insights to continuously improve campaign messaging, content effectiveness, and creative planning
  • Share learnings, best practices, and recommendations that support scalable creative processes across the CoE
  • Contribute to the development of creative standards, templates, and frameworks that accelerate delivery without compromising quality

Experience
What We're Looking For

  • 3+ years in B2B or D2C marketing or creative production
  • Proven ability to develop customer-centric messaging, creatives, and campaign narratives
  • Experience coordinating creative delivery across multiple channels
  • Experience with HubSpot/marketing automation, Adobe Creative Cloud, Canva, and Figma required; familiarity with DAMs valued
  • Experience in marketing to SMB highly valued
  • Familiarity with multi-brand or multi-market environments is a strong advantage

Languages

  • Native level Swedish and fluent English (written and spoken) are essential
  • Additional Northern, Central or Eastern European languages are a strong advantage

Remote-first flexibility:
Work from anywhere in Europe with a distributed, high-performing team

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