Brand Manager Retail Optical

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible Your role We are looking for a Brand Manager for our Marketing Team in our central Iberia Office located in Barcelona, who will support in the management and development of assigned brands, ensuring that the continuity and growth of defined marketing strategies is maintained. The role owns brand activation planning, 360º campaign development, execution, and performance tracking, working closely with local and international stakeholders, agencies, and in-house hubs to deliver impactful consumer-centric brand initiatives aligned with commercial objectives. Main responsibilities: Brand Leadership & Planning First line of responsibility for one of our brand in Spain, ensuring correct and consistent implementation of brand communication across all consumer touchpoints. Build, manage, and execute the annual brand activation plan, in alignment with commercial priorities and brand strategy. Ensure coherence of brand messaging throughout the full customer journey, including point-of-sale communication and in-store activation. Campaign Development & Execution Lead 360º campaign development and execution (institutional, promotional, and product-related), coordinating all relevant stakeholders when needed. Own asset production for all channels, ensuring quality, timing, and alignment with the commercial calendar. Lead consumer activation initiatives such as store openings, local events, and brand moments, adapting brand strategy to market needs. Act as project lead for additional strategic projects within the Optical Retail ecosystem in Spain. Elaborate, submit, and share project plans, timelines, and post-campaign reports. Cross-Functional & Agency Coordination Coordinate effectively with local and corporate teams, including HQ, in-house hubs, and external agencies (creative, media, PR). Ensure strong collaboration across functions with a clear focus on communication mix effectiveness. Support the Department Leader and Marketing Manager in broader brand and marketing initiatives. Act as a role model, supporting team and company needs with a collaborative and proactive mindset. Strong connection and understanding of the Madrid market is highly valued. Performance Tracking & Budget Management Monitor campaign and brand KPIs, including store traffic, sales uplift, media ROI, brand awareness, and engagement. Track, analyze, and report brand and campaign performance, translating data into actionable insights and optimization recommendations. Manage brand budgets in line with company guidelines, ensuring efficiency and value creation. Main requirements: Degree and/or Master in Marketing / Brand Management or Economics. At least 2-3 years experience as Junior Brand Manager in a fasting paced environment, ideally from the Retail sector or Agency. Strong consumer mindset and omnichannel understanding. Ability to analyze performance data and make insight-driven decisions . High level of Spanish and English. Knowledge of Italian would be a plus. Excellent communication and collaboration skills. Strong passion for brand , communication, and consumer understanding. Goal-oriented, highly organized, and detail-focused in execution. Curious, proactive, and continuously up to date with market trends, innovation, and best practices . Strong project management, interpersonal, and stakeholder management skills. Recruiting process Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application. Our Diversity, Equity and Inclusion commitment We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique