VP Marketing – Content, Campaigns

Roc360 is seeking a hands-on VP, Marketing to drive the execution of marketing programs supporting Roc360’s multifamily lending and new construction financing platform.

The strategy is established. This role is about turning that strategy into high-quality marketing programs and getting them into the market.

We are looking for a strong project manager and content marketer who can manage multiple initiatives from brief through execution. The ideal candidate has experience in real estate finance and SaaS or technology-enabled businesses, understands complex products quickly, and knows how to turn subject-matter expertise into compelling content, video, campaigns, and sales tools.

This is a highly hands-on role for someone who can write, edit, brief creative teams, manage video production, coordinate stakeholders, run campaigns, and keep multiple projects moving simultaneously.

Key Responsibilities

• Own day-to-day marketing execution for Roc360's multifamily and new construction businesses.
• Translate established GTM strategies into detailed marketing plans, content calendars, campaigns, deliverables, timelines, and workstreams.
• Serve as the primary marketing project manager across these businesses, ensuring initiatives move from idea to execution on time and at a high standard.
• Build and manage integrated content calendars across video, social, email, web, events, thought leadership, sales enablement, and other channels.
• Develop a steady pipeline of high-value content, including articles, market insights, case studies, customer stories, guides, newsletters, webinars, presentations, and social content.
• Make video a core component of the content strategy, developing concepts, identifying subject-matter experts, preparing interview questions and talking points, and managing production from planning through final distribution.
• Work directly with executives, salespeople, customers, partners, and subject-matter experts to capture their expertise and turn it into compelling content.
• Manage video shoots and external or internal production resources, including scheduling, briefs, scripts, shot lists, edits, feedback, approvals, and final deliverables.
• Turn long-form interviews, webinars, events, and videos into a consistent stream of short-form clips, social posts, articles, emails, and sales content.
• Write and edit marketing copy across email, websites, landing pages, social media, video scripts, presentations, and sales collateral.
• Develop campaign briefs and provide clear direction to designers, video editors, agencies, freelancers, and other creative resources.
• Coordinate closely with Sales to develop content and materials that support active conversations, customer education, and pipeline development.
• Partner with Social Media, Creative, Communications, Events, Marketing Operations, Product, and Sales to keep campaigns coordinated and moving forward.
• Manage campaign launches from start to finish, including timelines, dependencies, approvals, asset development, distribution, and follow-up.
• Maintain strong project-management discipline across multiple simultaneous campaigns, deadlines, stakeholders, and business priorities.
• Monitor content and campaign performance and use engagement data to determine which topics, formats, personalities, and channels should receive additional investment.
• Use AI and marketing technology to accelerate research, writing, content repurposing, project management, and campaign execution.
• Identify execution bottlenecks and continually improve workflows to increase the speed, volume, and quality of marketing output.

Qualifications

• 7–12+ years of marketing experience, with significant experience in content marketing, campaign execution, digital marketing, or integrated marketing.
• Experience in real estate finance, particularly multifamily, residential construction, business-purpose lending, mortgage, commercial real estate, or related markets, strongly preferred.
• Exceptional project-management skills and demonstrated ability to manage numerous initiatives and stakeholders simultaneously.
• Strong content marketing background with excellent writing, editing, interviewing, and storytelling skills.
• Significant experience developing and producing video and multimedia content, from concept and production through editing, distribution, and repurposing.
• Comfortable interviewing executives, customers, salespeople, and subject-matter experts and translating their expertise into compelling content.
• Strong understanding of email, social, web, video, webinars, events, paid media, and marketing automation.
• Experience managing creative teams, video producers, designers, agencies, freelancers, and other external partne