Demand Generation Manager
hace 1 mes
If you’re passionate about driving demand, enjoy crafting impactful multi-channel marketing campaigns, and want to be part of an exciting growth journey, this is your opportunity We are looking for a motivated Demand Generation Manager who will unlock new growth opportunities for Plytix.Most of our Marketing team is located in Malaga, Spain, but we have colleagues all over the world, so don’t let that stop you from applying.What is Plytix?Plytix is the world's leading Product Information Management (PIM) platform for Small and Medium-Sized Businesses (SMBs). Plytix PIM helps companies store and organize product information ranging from descriptions and images to prices, and other specifications, in one place. Essentially, it's a handy tool that makes managing and updating product data a whole lot easier.Currently, we are on a mission to become the go-to Product Information Management (PIM) solution for Shopify users and the #1 solution for ensuring compliance with the Digital Product Passport (DPP) initiative. And this is where you come in to help us with that missionWhat’s the opportunity?This is your chance to come and work for a high-growth B2B SaaS company based in the US, Denmark, and Spain. Plytix is backed by Tier 1 investors, such as Tiger, and is already a global industry leader within PIM—one of the fastest-growing verticals in the retail industry.As a Demand Generation Manager at Plytix you will get to deliver multi-channel marketing campaigns that will make an impact in the retail and ecommerce world. You will educate and engage retail and ecommerce merchants through diverse marketing initiatives, introducing them to the concept of PIM software, which will drive transformational growth for them.What will you be doing?As the Demand Generation Manager, your primary focus will be to plan, design, and optimize Campaign-Based Marketing efforts around our big bets: PIM for Shopify, and PIM for Digital Product Passport Compliance.You will identify and activate the most effective marketing channels and oversee coordinated multi-channel marketing campaigns (think YouTube and Display advertising, podcast sponsorships, influencer sponsorships, events, PR, and more). You will make sure that your campaigns push a unified message to a high-value, niche segment of our upper funnel target audience. The goal is to engage prospects, drive qualified leads, and ultimately contribute to revenue growth.Here’s what your day-to-day will look like:Create and implement multi-channel demand generation strategies to drive awareness, lead acquisition, and pipeline growth.Identify key channels for reaching our target audience and ensure messaging is consistent and effective across all platforms and channels.Partner with influencers and media outlets to expand reach and credibility.Create creative advertising campaigns with compelling offers.Manage advertising campaigns across multiple channels simultaneously with substantial budgets and maximize lead generation efforts.Track, measure, and analyze the performance of our advertising campaigns and other demand generation efforts, providing regular reports on performance metrics to the team and leadership.Continuously test and optimize campaigns to improve performance and return on investment (ROI).Who you’ll be working with?You’ll be part of our dynamic Marketing team, collaborating closely with other content creators, designers, and digital strategists to bring our campaigns to life. You’ll also work alongside the Product, Sales, and Customer Success teams to ensure that demand generation efforts are aligned with business objectives and customer needs.Minimum Requirements:4+ years of experience in demand generation or campaign-based marketing.A proven track record of designing, executing, and managing successful demand generation campaigns that drive pipeline growth and revenue.Strong understanding of lead generation tactics, including SEO, paid media, content marketing, email marketing, and social media.Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.Analytical, experimental, and data-driven mindset.Native-level English proficiency, both written and spoken.Comfortable working in a fast-paced environment with shifting priorities.Work well in a team while also being self-motivated and capable of managing your own projects.Nice to have:Experience with B2B SaaS.Background in ecommerce and product information management.Experience with tools such as HubSpot, Dreamdata, Google Analytics.Willingness to relocate to Malaga, Spain.To apply:Fill out the form and submit your video presentation or send it by email to hr@plytix.com.
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Demand Generation Manager
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Manager Demand Planning
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