Global CRM Manager
hace 4 semanas
Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. We empower thousands of businesses—from iconic brands like Coca-Cola and MTV to small business owners working out of their living rooms.Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.If you’re motivated, forward-thinking, and have a drive for excellence, Printful is the right workplace for you. Our business keeps growing, so we’re looking for a skilled Global CRM Manager to join our Marketing Department.This role will report directly to the Global Head of Marketing and be responsible for managing the marketing to our existing customer base across all channels and segments. We are looking for somebody who has a proven track record of working backwards from the customer and implementing tactics that drive customer value and business growth.Your daily tasks will entail:CRM strategy and segmentation management: Ensuring the correct segmentation is in place to manage our customer lifecycle stagesTeam management: Shaping our CRM team and managing the performance and development of the people withinCRM capabilities management: Working with our embedded operations team to ensure we have the correct CRM capabilities in place to enable automation and personalizationBudget management: Delivering the annual customer budget and managing variances throughout the yearAnalysis and insight: Conducting analysis across all customer data both from a near-term performance perspective and longer-term cohort evolution. Also, managing WBR and MBR processes to ensure correct input and output metricsChannel mix: Defining the correct channel approach for repeat customers by segmentDatabase management: Working with our internal database team to ensure our customer database is set up in a compliant and usable wayWhat we expect from you:A growth mindset to help prioritize impactful initiatives to support Printful’s goal of becoming the #1 print-on-demand company globallyA customer-centric approach because we believe that working backwards from the customer is essential across the business but especially relevant in this roleThe desire to be a strong customer advocate within the business and serve as the internal voice of the customer from a marketing perspectiveThe ability to identify areas of collaboration and improvement across other business areas8+ years of CRM experience within an ecommerce environment, including management positionsStrong understanding of CRM technologies, including CRMs and automation specificallyExperience with customer loyalty schemes is a benefit but not essentialWhat we offer:All the resources and tools to perform your tasksAn opportunity to work remotely or in a welcoming office space in Sant Climent de LlobregatFlexible working hours (start your day as late as 10 a.m.)Gym membershipHealth Insurance that includes dental workDay off on your birthdayPossibility to work abroad for 90 days each yearEmployee discounts for 300+ premium productsRoom for professional growth (conferences, workshops, mentoring, guest lectures)Exciting team-building events and parties you’ll never forgetPrintful is an equal-opportunity workplace. We’re committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience.If you think you’d excel in this role, send us your resume and a cover letter in English, showing us why you’re the right person for the jobInterested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at Printful. We’re always looking for creative and driven minds to join our ever-growing teamPRINTFUL CUSTOM PRINTING SL (NIF/CIF: B67440115)
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