Account Director

hace 1 semana


Madrid, España Publicis Groupe España A tiempo completo

Account Director – Publicis Groupe España Publicis Groupe, the world’s second largest communications group, is a solutions platform present in more than 100 countries. Keep reading to learn more about the agency, brand or area where you will be applying. At Leo Burnett, we understand that creativity has the power to transform human behaviour. It is the core belief behind what we call HumanKind, focusing on people and purpose. Our strength lies in the professionalism of our teams, combining strategic rigor, a multidisciplinary approach, and high doses of creativity to deliver unique and personalised value propositions that drive our clients’ brand growth. We aspire to be the best creators of ideas that truly resonate with people. Overview As a digital account director, you will coordinate a complex digital operation across several channels – digital media campaigns, CRM, web, social media, SEO – with local and international management. This role ensures the digital operation works smoothly, in a coordinated, organised and well‑structured way, while adding value to the client’s business by following the performance of the activities. Responsibilities Key Responsibilities Operations Management Coordinate with local project management and media teams on digital campaign briefs, transcreation, production and implementation: display media, online videos, native ads. Supervise the CRM operations, participating in monthly planning meetings, coordinating tasks distribution, ensuring campaigns are delivered on time and with the highest quality. Work with the project management team to revise and present CRM monthly reports. Coordinate the web operations: general updates and recommendations to improve the results. Manage the social media activities, overseeing the editorial plans, aligning content with the overall brand strategy. Handle budgetary control of clients and coordination/approval of billing. Creative Management You will act as the main leader of key client initiatives – main campaigns and launches – preparing joint creative briefs and coordinating project execution across different channels: media, creativity, content, social media, influencers, CRM. Client Management You will be in close contact with local clients from different disciplines, establishing a trustful relationship. Serve as an extension of client teams inside the agency, transmitting priorities and expectations, and proposing improvements in all streams. International Coordination You will be the main point of contact for the international team, ensuring central information and priorities are correctly transmitted to the local team. Coordinate main campaigns received from the central team, ensuring brand guidelines, messages and priorities are consistent across channels. Qualifications 10-12 years of experience in digital marketing. Strong project‑management and coordination skills, able to manage multiple stakeholders. Experience with tools such as Jira or Asana is appreciated. Solid understanding of media, CRM and digital campaign execution. Comfortable navigating complexity, with attention to detail and structured problem‑solving. Strong relationship‑building and influencing skills, aligning diverse teams. Fluent in English and Spanish. Experience with the auto industry is a plus. Previous experience working with Agile methodologies. Additional Requirements Acknowledge and commit to internal procedures to prevent bribery and corruption. Show special awareness and embrace compliance culture, especially anti‑bribery and anti‑corruption. Be a role model, leading by example in compliance with internal procedures, including Bribery and Corruption Management Framework. Additional Information Flexible Benefits (Coverflex): Enjoy flexible compensation including meal vouchers, health insurance, transportation and more.


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