Remote Team Lead

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Our values attest to that: we grow together, we drive results, we lead by example and we are well-makers. You’ll own the Google Ads strategy for one of our high-growth products while leading a strong team of UA Managers. With a six-figure monthly budget and real autonomy, you’ll mentor your team, build scalable acquisition frameworks, and drive growth through sharp, data-led decisions. This role blends strategic vision with deep Google Ads hands-on expertise and people leadership. You’re a true growth hacker with a proven record of scaling DTC brands across Display, Demand Gen, Video, Search, Pmax and UAC. Experience across other performance media buying platforms is a strong plus. A strategic thinker with an entrepreneurial drive who isn’t afraid to get deep into optimisation — the perfect blend of vision and hands-on activation — you keep a helicopter view while influencing every lever that drives campaign success: creative, onsite UX, product, analytics. You collaborate across teams to maximise performance and unlock new opportunities for conversions, revenue, and ROI. You’re an inspiring leader who can motivate, focus, and mobilise your team — even under high pressure. Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale. Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while continually identifying new growth opportunities. Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution while continuously initiating and validating new tests, innovation initiatives and hypotheses to unlock incremental growth. Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners. Partner closely with the Creative team on direction, prioritisation and performance-psychology insights; provide clear, actionable recommendations grounded in data. Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to develop, iterate and optimise funnels that maximise CVR and improve overall acquisition efficiency. Monitor and analyse all performance metrics using Google Ads and internal BI tools; turn insights into actionable tests and scaling opportunities. Partner with Tech Lead and Martech teams to identify and develop automation solutions (autorules, scripts, no-code AI tools) that reduce manual workload, increase efficiency and accelerate iteration. Collaborate closely with UA teams across other products and channels (Paid Social, SEO, CRM), driving cross-channel knowledge sharing, best-practice exchange and unified growth strategies. Lead, mentor and develop a small UA team (2–4 people) — setting goals, conducting performance reviews, providing coaching on planning, execution, optimisation and troubleshooting, while remaining capable of hands-on execution when needed. Advanced hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, Video, Search and PMax; Proven experience running structured, high-volume creative testing with a deep understanding of creative pipelines — testing, iteration, CPM/CTR analysis and scaling frameworks — with strong insight into what makes high-performing creatives at scale (hooks, structure, messaging, CTAs, offer framing, thumb-stopping visuals). Expert command of automation for campaign testing, bidding and management (scripts, autorules, automated workflows). Experience building robust strategic test-and-learn roadmaps, prioritising hypotheses by impact and developing scalable UA testing systems. Solid understanding of UX fundamentals, with the ability to proactively recommend practical funnel and landing-page improvements to increase conversion rates. Highly analytical, structured mindset, strong attention to detail, and confidence working with large datasets and tools such as Excel, BI platforms (Tableau), GA4 and data-visualisation tools. Experience with additional media-buying platforms, including DSPs, Paid Social, Native Ads or Apple Search Ads, is highly beneficial. Leads cross-functional collaboration with Head of Growth, UA, Product, Creative and other teams to accelerate performance and unlock growth. Actively tests, learns and iterates to uncover new scalable opportunities and push performance forward. Leads, mentors and elevates team members, setting a high bar for performance and execution. ✨ Lead by Example :