Video Content Strategist

Barcelona;Join Proton and build a better internet where privacy is the defaultAt Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information. In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations.Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficiently.We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of.As a video content strategist at Proton, you will use your project management and storytelling skills to build and deploy strategies that aim to turn privacy & security news, deep-dives, guides, and educational content into engaging short and medium-length videos. Your goal is to increase Proton’s share of voice on YouTube, TikTok, and other video platforms and grow its brand awareness. Your primary channel will be YouTube, but you will also be able to experiment with your content on other social media channels. Together with the community team, you will influence the content we create by brainstorming, testing, and strategizing content with high potential for growth.As a skilled project manager, you will use a mix of internal and external resources to bring your strategy to life. You understand the importance of metrics in video content and you’ll use relevant data to optimize and adapt your strategy. You’re a natural storyteller and a brand expert who can help brief video editors, motion designers, agencies, and more on delivering high-quality content while staying true to brand guidelines and personality. You’ll have the opportunity to build Proton’s brand presence on YouTube and influence how it will develop over time. You’ll have a database of over 100 million people you can promote your videos to and convince them to follow Proton’s YouTube channel.If you feel comfortable taking initiative and you thrive in a fast-paced environment, this is an opportunity to play a pivotal role in a fast-growing company and have a concrete impact on the future of the business as a whole.What you will doStrategize and produce high-quality videos to educate and inspire viewers on topics like privacy, security, encryption, internet, online freedom, and more.Handle video production from A-Z including planning, resourcing, managing, measuring, and optimizing results.Collaborate with internal experts, motion designers, marketers, and cyber experts to enhance our video content and increase its distribution channels.Align to the overall video strategy and help establish Proton as a leading video content creator.Stay updated with competitor strategies, propose and test new content ideas.Maintain consistency in video production and publishing, and optimize content based on performance metrics.Keep abreast of the latest trends, innovations, and technologies in brand building and social media.Job requirements4+ years of hands-on experience strategizing and producing video content on YouTube or a similar role in the Media industry.Technical understanding of technology, internet, privacy, and security.Experience managing video content for performance and quality.Proven experience with creating, managing, and growing large YouTube channels.Strategic approach in researching/choosing topics (SEO) and adapting to various audiences.Outstanding understanding and knowledge of the YouTube platform.Independent, self-motivated, and proactive with meticulous attention to detail.Ability to adapt to a brand’s personality and TOV.Native and flawless written and spoken English skills.Experience with multi-brand, multilingual communities and channels.Previous journalistic experience / podcasting experience.Experience in the tech or SaaS industry.Experience with both B2C and B2B marketing.Comfortable working in fast-paced, always-on startup environments.Fluency in other languages.Why ProtonOffice First: Collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje, and Taipei. You can also enjoy working from home up to 30% of the time, while enjoying great company during our three core days in the office. Depending on the role, fully remote positions may also be available.Technology: We provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals.Food: Lunch and snacks are provided by Proton every day at our offices.Transport: We will always support our employees with transport costs through subsidizing public transport, bike allowances, or parking spaces based on your office location.Stock Options: At Proton, we are all owners of the company and you get stock options when you join us.Flexible Working: You can define your own working hours as long as it works with team meetings.Learning and Development: We are committed to your professional growth. Proton offers various learning opportunities, including training programs, conferences and events, and continual learning.Employee Benefits: Comprehensive health insurance plans, competitive retirement savings options, generous vacation and leave policies, and wellness programs.Work that Matters: Proton is a community-first organization, started with the support of a crowdfunding campaign and built with community input. To this day, Proton’s only source of revenue is user subscriptions. Over 100 million people trust and support Proton, and we put our users and community first in everything we do.Our Commitment to Diversity and Inclusion: At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is heard and respected.
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