Video Content Strategist
hace 1 semana
Join Proton and build a better internet where privacy is the default
As a video content strategist at Proton, you will use your project management and storytelling skills to build and deploy strategies that aim to turn privacy & security news, deep-dives, guides, and educational content into engaging short and medium-length videos. Your goal is to increase Proton's share of voice on YouTube, TikTok, Snapchat, and other video platforms which would help grow Proton's brand awareness. Your primary channel will be YouTube, but you will also be able to experiment with your content on other social media channels.
What you will do
Manage end-to-end video production from planning, resourcing, managing, measuring, and optimizing results.
Strategize and produce high-quality videos to educate and inspire viewers on topics like privacy, security, encryption, internet, online freedom, and more.
Collaborate with internal experts and external partners to enhance video content and diversify distribution formats and channels.
Own the overall video and audio content strategy for the Proton brand and its ecosystem of service with the goal to position Proton as a leading inspirational and educational brand.
Lead and mentor internal video editors and manage external contributors by providing relevant briefs and feedback to ensure alignment with the strategy.
Manage budgets and resource allocation for video projects, ensuring projects are delivered on time and within budget.
Craft or direct compelling video narratives that reinforce the brand's message, values, and identity in a way that resonates with YouTube and TikTok audiences.
Use data and analytics tools to track video performance, measure KPIs (views, engagement, shares, etc.), and provide insights for continuous improvement.
Implement A/B test strategies to test content formats, thumbnails, and titles for increased performance.
Work with paid media teams to support organic video content with paid promotion where appropriate.
Ensure that video content aligns with the overall brand tone and visual guidelines while maintaining consistency in video production and publishing across internal and external production.
Stay up to date on platform-specific guidelines (e.g., TikTok's content guidelines), copyright rules to ensure compliance, and keep abreast with the latest trends and technologies in brand building and social media.
Job requirements
6+ years of hands-on experience strategizing and producing video content on YouTube or a similar role in the Media industry.
Technical understanding of technology, internet, privacy, and security.
Experience working with influencers, content creators, agencies, and other external resources to amplify content.
Experienced in leading and mentoring junior content creators, video editors, and external contributors, providing feedback and ensuring alignment with the strategy.
Experienced managing budgets and resources for video projects, ensuring projects are delivered on time and within budget at the maximum performance and quality.
Proven experience with creating, managing, and growing large YouTube and TikTok channels.
Outstanding understanding and knowledge of the YouTube and TikTok platforms.
Deep understanding of SEO best practices for video content and a strategic approach in researching/choosing topics for various audiences.
Experience producing video content for SaaS B2B and B2C audiences.
Experience with multi-brand, multilingual communities and channels as well as content localization best practices.
Experienced storyteller and content strategist with the ability to adapt to a brand's personality and TOV.
Independent, self-motivated, and proactive with meticulous attention to detail.
Native and flawless written and spoken English skills.
Bonus points for
Previous journalistic experience / podcasting experience.
Personal interest in privacy and bringing positive change on the internet.
Comfortable working in fast-paced, always-on startup environments.
Fluency in other languages.
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