Video Content Strategist

hace 2 semanas

Barcelona, España Proton A tiempo completo

**Join Proton and build a better internet where privacy is the default**:
At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficiently.

We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our **social media pages** to learn more about us: Twitter, Reddit, Instagram.

As a video content strategist at Proton, you will use your project management and storytelling skills to build and deploy strategies that aim to turn privacy & security news, deep-dives, guides, and educational content into engaging short and medium-lenght videos. Your goal is to increase Proton's share of voice on YouTube, Tiktok, Snapchat, and other video platforms which would help grow Proton's brand awareness. Your primary channel will be YouTube, but you will also be able to experiment with your content on other social media channels. Together with the content and community team, you will influence the output of our team by brainstorming, testing, and strategizing content with high potential for growth.

As a skilled project manager, you will use a mix of internal and external resources to bring your strategy to life. You understand the importance of metrics in video content and you'll use relevant data to optimize and adapt your strategy. You're a natural storyteller and a brand expert who can help brief video editors, motion designers, agencies and more on delivering high quality content while staying true to brand guidelines and personality. You'll have the opportunity to build Proton's brand presence on YouTube and influence how it will develop in time. You'll have a database of over 100 million people you can promote your videos to and convince them to follow Proton's YouTube channel

If you feel comfortable taking initiative and you thrive in a fast-paced environment, this is an opportunity to play a pivotal role in a fast-growing company and have a concrete impact on the future of the business as a whole.

**What you will do**
- Manage end-to-end video production from planning, resourcing, managing, measuring, and optimizing results.
- Strategize and produce high-quality videos to educate and inspire viewers on topics like privacy, security, encryption, internet, online freedom, and more.
- Collaborate with internal experts and external partners to enhance video content and diversify distribution formats and channels.
- Own the overall video and audio content strategy for the Proton brand and its ecosystem of service with the goal to position Proton as a leading inspirational and educational brand.
- Lead and mentor internal video editors and manage external contributors by providing relevant briefs and feedback to ensure alignment with the strategy.
- Manage budgets and resource allocation for video projects, ensuring projects are delivered on time and within budget.
- Craft or direct compelling video narratives that reinforce the brand's message, values, and identity in a way that resonates with YouTube and TikTok audiences.
- Use data and analytics tools to track video performance, measure KPIs (views, engagement, shares, etc.), and provide insights for continuous improvement.
- Implement A/B test strategies to test content formats, thumbnails, and titles for increased performance.
- Work with paid media teams to support organic video content with paid promotion where appropriate.
- Ensure that video content aligns with the overall brand tone and visual guidelines while maintaining consistency in video production and publishing across internal and external production.
- Stay up to date on platform-specific guidelines (e.g., TikTok's content guidelines), copyright rules to ensure compliance, and keep abreast with the latest trends and technologies in brand building and social media.

**Job requirements**:

- 6+ years of hands-on experience strategizing and producing video content on YouTube or a similar ro

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