VP of Marketing

hace 3 días


Barcelona, España Tripledot Studios A tiempo completo

Overview Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.This role is not just a UA lead role - it offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games.You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team of superstars focused on driving user acquisition and retention for some of the largest games in the world.Working for Zephyr Mobile - The Zephyr Mobile studio was formed in 2016 and joined Tripledot in May 2024. The studio has achieved impressive success in the mobile puzzle games genre, with over 100 million installs across Zephyr-developed games. Zephyr is known for its creative and inclusive atmosphere, where every team member can contribute ideas toward game development. The largest games produced by ZephyrMobile include Get Color, Nut Sort, Hey Color, and Math Crossword.Role OverviewTripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.Key ResponsibilitiesOwning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.Driving creative excellence: Manage internal creative team to innovate ad content.Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.Required Skills, Knowledge and ExpertiseExtensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.Proven leadership: Strong track record leading and mentoring high-performing teams.Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.Business impact: Proven ability to drive measurable outcomes through bold growth experiments.Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.An analytical mindset with strong decision-making and critical thinking abilities.Strong understanding of LTV modelling, mobile attribution, and performance data.A comfort level operating with autonomy and influencing senior stakeholders.Working at Tripledot25 days holiday: Enjoy 25 days of paid holiday in addition to


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