CRM & Lifecycle Manager
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As our CRM & Lifecycle Manager, you’ll own key parts of the customer lifecycle with our Head of CLM, across strategy, data, automation and execution. You’ll spot where engagement can improve, design new journeys and experiments, and build the workflows that bring them to life
You’ll also help shape how the CLM itself works. Successful experiments become repeatable systems, and work that doesn’t need a person gets automated
Your edge is building fast and measuring everything. You use AI daily for research, analysis, segmentation, copy, personalisation and testing, so running several markets does not mean several times the work
Own the customer lifecycle. Design journeys for buyers and breeders that respond to what they do, across email, push, in app and SMS
Turn data into action. Dig into behavioural data, spot opportunities and turn them into relevant experiences
Automate the repetitive. Turn manual CRM processes into automated workflows, so time goes to higher value work
Test what AI makes possible. Experiment with personalisation, content and segmentation, measure the results and take what works into production
Build for scale. Create reusable journeys and processes, ready for new markets as the group grows
Work across the business. Partner with product, data, engineering and marketing on the customer experience and the infrastructure behind it
Benefits
Work that matters: Opportunity to directly impact strategy to help more than 10 million people each month to find the animal of their dreams
Flexible working hours: At PMG we are confident in each others’ ability to be masters of their own time while producing a great output
Headquarters in center of Stockholm: Work in the center of Stockholm, close to great restaurants, parks and shops
Opportunity to grow: Be part of an ambitious, high-performing team with people from diverse backgrounds
Solid backing: Strong backing by some of Europe’s leading investors (e.g. Verdane and Otiva) who are early investors in leading companies such as Klarna, NA-KD, Apotea and Desenio
Daily, active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation and workflow automation.
You have a clear view of what to automate and what stays human
Value clarity, candour and collaboration
Believe process serves outcomes, not the other way around
Able to own CRM as a team of one when needed: briefing agencies and freelancers, holding them to
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