CRM Executive
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We are looking for experienced CRM professionals to join our growing team at different seniority levels — from CRM Manager to CRM Head . This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in‐class CRM processes across multiple products.
All the roles are on-site in Valencia.
We will be happy to relocate you
Key Responsibilities:
Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights intoactionable improvements.
Ensure compliance with data privacy regulations and responsible gaming practices.
Depending on seniority:
CRM Manager – execute and optimize campaigns within the defined strategy.
Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team.
Requirements:
~3+ years of CRM experience within iGaming or Betting.
~ Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
~ Hands‐on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
~ Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
~ Excellent project management, communication, and collaboration skills.
~ Fluent in English (additional languages are a plus).
~ Proactive, adaptable, and comfortable working in a fast‐paced, international environment.
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