IBERIA Demand Generation Manager

Hello At Factorial, we’re looking for a Demand Generation Manager to lead our Partner Marketing growth strategy in Spain and Portugal. This is a key role within our Partner Marketing team, you’ll be driving scalable demand generation initiatives in collaboration with strategic partners, aligning closely with Sales and Marketing to accelerate growth and brand visibility across regions. Ready to lead the challenge? The Role As Demand Generation Manager, you will own the end-to-end partner demand generation strategy , from defining the roadmap to helping execute high-impact demand generation campaigns. You’ll act as a strategic connector between Factorial and our partner network, ensuring every initiative contributes to pipeline generation and long-term business growth. What you’ll be doing Design and lead data-driven marketing strategies with partners, aligning them with Factorial’s business goals and GTM priorities. Partner with our internal teams to ensure alignment between marketing and sales goals, optimising the partner pipeline and conversion rates. Identify new opportunities and partnership models to expand reach and market impact. Define KPIs and reporting frameworks, ensuring visibility into campaign performance, ROI, and partner contribution to the pipeline. Mentor and collaborate with cross-functional teams to ensure consistent messaging and seamless execution across all markets. Stay ahead of trends in B2B SaaS demand generation, continuously testing new tactics and channels to scale growth. Your Profile Fluent in Spanish and English (Portuguese is a plus) 7+ years of experience in B2B marketing, with a strong focus on demand generation , partner or channel marketing experience is a high plus. Proven success in developing and scaling demand generation programs that directly impact pipeline and revenue. Previous experience in leading teams , demonstrating strong leadership skills, the ability to motivate others, and a commitment to achieving team objectives. Strong understanding of digital acquisition channels , ABM, and marketing automation (HubSpot, Salesforce, etc.) and offline channels. Exceptional strategic thinking combined with hands-on execution. Skilled communicator and collaborator, comfortable influencing stakeholders across teams and regions. Highly organized, analytical, and proactive Entrepreneurial mindset: energetic, business-driven, and growth-oriented. Bonus Points Experience managing 3rd-party relationships or partner agencies Experience managing demand generation teams Familiarity with marketing automation tools (HubSpot, Salesforce, etc.) . Entrepreneurial mindset — you’re business-hungry, results-oriented, and love making things happen. Perks of being part of our team We care about people and we also offer a lot of benefits for employees: High growth, multicultural and friendly environment Continuous training and learning based on your needs Alan private health insurance Healthy life with Gympass(Gyms, pools, outdoor classes) ♀ Save expenses with Cobee Language classes with Yolk Academy Get the most out of your salary with Payflow And when at the office... Breakfast in the office and organic fruit Nora and Apetit discounts Pet Friendly Join Factorial, where people grow Diversity is part of our culture, we have more than 43 nationalities in our teams and we are infused in an inclusive environment for all employees and candidates. Please feel free to apply with the way it suits you better (blind resume, identity pronouns, cover letter, etc). We do not discriminate on any aspect, in fact; Factorial encourages everyone to join us About Us Factorial is an all-in-one Business Management Software fast-growing company founded in 2016 . Our mission is to help SMEs automate HR workflows , centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices. Our Values We own it: We take responsibility for every project. We make decisions, not excuses. We learn and teach: We're dedicated to learning something new every day and, above all, share it. We partner: Every decision is a team decision. We trust each other. We grow fast: We act fast. We think that the worst mistake is not learning from them. Wanna learn more about us? Check our website****