Senior MMM Analytics Lead
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Publicis Groupe’s Digitas unit seeks a Senior Advanced Analytics Specialist to lead econometric marketing mix modeling and related analytics. You will own end-to-end model development, from data handling to client-ready recommendations, collaborating with multidisciplinary teams and presenting insights to senior stakeholders.
You will design experiments, develop predictive models, and implement MMM with Power BI visualizations, driving optimization and growth for major clients across the global
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