Senior marketing mix analytics lead

Hace 9 horas

madrid, España Publicis Groupe España Jornada completa
Publicis Groupe España seeks a Senior Advanced Analytics Specialist to own econometric MMM development, translating models into actionable client insights. You will design, implement, and communicate marketing measurement solutions while collaborating with multidisciplinary teams to optimize campaigns and drive business growth. The role emphasizes end-to-end MMM, MTA integration, and experimentation, with opportunities to influence budget decisions and deliver impactful data-driven #J-18808-Ljbffr