South Europe Geo Marketing Specialist

South Europe Geo Marketing SpecialistThis role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: Job Family Definition: Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness. Management Level Definition: Applies developed subject matter knowledge to solve common and complex business issues and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues. Responsibilities: Develop and secure approval for GTM plans and budgets. Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets. Track/report and may define program/campaign metrics/ goals/benchmarks. Develop/communicate closed- loop post-analyses for marketing programs and identify/execute indicated actions. Manage/monitor delivery of pre-determined messaging/content. Execute/monitor pre- determined customer segmentation strategies and experience plans. Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment. Assist sales with development of sales training materials. Education and Experience Required: BA or BS in Marketing or related field; MBA preferred. 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing. Agency, sales and/or channel experience a plus Knowledge and Skills: Knowledge of marketing principles, practices, tactics and tools. Knowledge of offering, segment, partner and