Senior Specialist, Marketing Planning and Strategy

About Gartner Digital MarketsGartner Digital Markets (GDM) is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.What we’re looking forWe are looking for a Senior Specialist of Marketing Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Associate Director of Marketing Planning.You’ll be responsible for assisting with strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights. This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision‑making and hitting of performance goals. You’ll have a direct impact on optimizing a significant marketing budget and help drive long‑term growth. The ideal candidate is well‑versed in B2C and B2B marketing programs, especially digital marketing, performance‑oriented channels and is comfortable with large‑scale budgets.What You Will DoEnable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.Develop performance read‑outs and support building leadership presentations around performance.Day‑to‑day performance management reporting (includes maintaining and improving current excel models, as well as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.Build ad‑hoc analysis and actionable insights on performance trends and gainers/drainers of performance.Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansion as well as elevating our performance reporting models.Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.Guide learning agendas and testing & experimentation initiatives to help align impact from pre‑planning to post‑result stages and appropriately layer into forecasting and performance tracking.Work with Analytics to establish key requirements for marketing reporting dashboards.What You Will Need3‑5 years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.Experience with accurately establishing forecasts and influencing decision‑makers based on trends.Strong Excel modeling skills and competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools.Advanced data skills (e.g. SQL, Python) preferred.Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling.Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting.Experience managing marketing budgets in a marketplace or lead generation business model.Excellent communication skills and storytelling ability that is fact‑based, insight‑rich, comprehensive, and solution‑oriented – ultimately well distilled and tailored to the audience (executive‑level, cross‑functional, within marketing, etc).What you’ll findLimitless growth and learning opportunities.A collaborative and positive culture – join a diverse team of professionals that are as smart and driven as you.A chance to make an impact – your work will contribute directly to our strategy.Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.Fresh fruit, snacks, selection of teas, fair trade organic coffee.What you’ll receiveCompetitive compensation.23 days annual holiday and an additional day off for your birthday.Private Medical and Dental Care.Life and Disability Insurance.Public Transport Subsidy.Ticket Restaurant Card.Childcare Vouchers (Ticket Guarderia).IncentiFit – annual reimbursement for health‑and‑wellness‑related activities.Pension Scheme.Tuition Reimbursement.Employee Stock Purchase Plan.Employee Assistance Program.Gartner Gives Charity Match.Relocation Assistance – a specialist to help you with all the appointments and paperwork.What we areAction Oriented – You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.Intellectually Curious – You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.Collaborative – You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.PLEASE NOTEApplications must be submitted in English.A valid EU visa/passport is required for this position.#digitalmarkets#LI-Hybrid#LI-MC1Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission‑critical priorities. Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. Your performance drives how far you go. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it’s productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Equal OpportunityThe policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email to Job Requisition ID: #J-18808-Ljbffr