Senior Manager, Marketing Planning

**Description**:
**About Gartner Digital Markets**:
**What we’re looking for**:
We are looking for a Senior Manager of Marketing Planning and Strategy to lead the strategic and day-to-day management of a significant-sized marketing budget. This role will report to the Director of Marketing Operations.

You’ll be responsible for strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels.

The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program.

This role will work closely with Analytics, Finance, and Marketing to accurately report on business and channel performance, manage marketing budgets/forecasts, and provide insights to help drive decision-making and hitting of performance goals.

**Why you’ll want to come to work**:

- Own budgeting and strategic planning process within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.
- Day-to-day management of marketing performance reporting and support across channel teams, which includes managing and analyzing forecasting models that measure and track the output of all marketing spend (ROI, CAC, Revenue, GP) and provide recommendations for incremental spend, reallocation, or reduction.
- Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program and support audience-centric and brand-enhancing initiatives. Includes partnering on landing page and customer journey enhancements, data-driven audience strategies and activations, and lifecycle strategies that engage and nurture our users.
- Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support the P&L objectives by ensuring accurate marketing inputs.
- Coordinate and own marketing spend across key functions (technology, agencies, etc.) and partner with Finance, Accounting, and Procurement to streamline efforts.
- Partner with Analytics and Finance to build accurate forecasting models that enable scenario planning and accurate tracking into the marketing P&L.
- Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking.
- Work with Analytics to establish key requirements for marketing reporting dashboards and lead and develop read-outs and presentations around performance

**What you’ll bring to the team**:

- 8-10 years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.
- Experience with accurately establishing forecasts and influencing decision-makers based on trends.
- Strong competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools.
- Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling.
- Experience managing marketing budgets in a marketplace or lead generation business model,
- Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented - ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

**Check out our video to learn about who we are, and what we do**:
**What you’ll find**:

- Limitless growth and learning opportunities.
- A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
- A chance to make an impact - your work will contribute directly to our strategy.
- Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more
- Hybrid, virtual-first, environment with flexibility, remote work, Friday afternoons free, and more.
- Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Beer O’Clock on Friday afternoons.

**What you’ll receive**:

- Competitive compensation.
- 23 days annual holiday, and additional days off for your birthday, 24th & 31st of December.
- Private Medical and Dental Care.
- Life and Disability Insurance.
- Public Transport Subsidy.
- Ticket Restaurant Card.
- Childcare Vouchers (Ticket Guarderia).
- IncentiFit - annual reimbursement for health-and-wellness-related activities.
- Pension Scheme.
- Tuition Reimbursement.
- Employee Stock Purchase Plan.
- Employee Assistance Program.
- Gartner Gives Charity Match.
- Relocation Assistance - a specialist to help you with all the appointments and paperwork.

**What are we**:

- Action Oriented - Deliver fast, get great results. We embrace