Italian Digital Marketing Consultant — Roi
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Desarrollar e implementar estrategias de marketing digital para impulsar el e-commerce (SEO, SEM, Email Marketing, Social Ads).
Gestionar y optimizar campañas de publicidad online para maximizar el retorno de la inversión.
Analizar el rendimiento del sitio web y de las campañas, elaborando informes y propuestas de mejora.
Colaborar en la optimización de la experiencia de usuario (UX) y la tasa de conversión (CRO).
Mantenerse al día de las últimas tendencias en marketing digital y e-commerce.
Gestionar el presupuesto de marketing digital de manera eficiente y efectiva.
Trabajar en estrecha colaboración con los equipos de producto, diseño y ventas.
Experiencia mínima de 4 años en marketing digital, con un enfoque específico en e-commerce.
Dominio de herramientas como Google Analytics, Google Ads, plataformas de email marketing y gestores de redes sociales.
Sólidos conocimientos de SEO técnico y de contenidos, y estrategias SEM.
Capacidad analítica para interpretar datos y tomar decisiones basadas en ellos.
Experiencia en CRO y optimización de la experiencia del cliente online.
Se valora experiencia en modelos de trabajo híbridos y capacidad de auto-organización.
Salario competitivo
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