Google Ads Specialist

Hace 1 día

Barcelona, Catalonia, España Blu Selection - Recruitment Agency Jornada completa

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Location:

Barcelona, Spain, central office, hybrid (1 remote day per week + 10 flexible days per year) Salary: up to €40K fixed + performance bonus
Languages: C2 Italian, advanced Spanish, good English
Experience: 2 to 4 years of hands‐on Google Ads experience
Start: newly created position, ASAP
What's the project? The project is that you bring your talent and your ambition to a French e-commerce brand in home and outdoor furniture with more than 20 years of history. Today they're present in 11 European markets, 100% online, with around 150 people between their French headquarters and their Barcelona hub, where an international team of around 30 people runs every market except France. They have a real startup spirit, their own in‐house platform and tools, and one big goal: triple their performance over the next three years. Italy is their third biggest market, and that's where you come in.
And your role in this? This is a brand new role: you'll be the go-to person for all paid performance on the Italian market, working hand in hand with the Spain and Portugal team and reporting to the Digital Marketing Manager.
Own the Google Ads strategy for Italy end to end : Search, Shopping and Performance Max
Build, launch and optimize campaigns with clear targets on ROAS, CPA and revenue
Work on the product feed and Merchant Center to make sure Shopping and PMax run at their best
Manage and allocate the budget, and push back when you think it should be spent differently
Write and adapt ad copy for the Italian audience
Track performance, build clear reporting and turn the data into concrete action plans
Test other channels such as Meta Ads as the market grows
Contribute to e-commerce topics for Italy (promotions, catalogue, emailing) and grow your SEO skills over time
As the market scales, coach the interns who will join the Italian team
Ok, what should you bring? 2 to 4 years of hands‐on Google Ads experience, ideally in an agency across several e-commerce clients and budget sizes
Solid experience with Shopping, Performance Max and product feeds (Merchant Center, feed tools)
A real business mindset: you think in margin, stock and ROI, not just clicks
Comfortable with GA4 and data analysis, Google Tag Manager is a plus
Experience with Meta Ads is a nice bonus
C2 Italian, advanced Spanish for day to day work with the team, and good English
Based in Barcelona or ready to relocate
Is that it? Almost You're the kind of person who doesn't wait to be told what to do. When you're handed a budget, you analyze it, form your own opinion and defend your reasoning, even if it means challenging your manager. You love owning a topic from A to Z, you're curious about the products you advertise, and you enjoy seeing the direct impact of your decisions on the business.
AND MANY MORE DETAILS TO BE SHARED WITH YOU

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