Marketing Manager Southern Europe
hace 1 mes
Join us on our mission to help empower parents and children to discover the world together Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.
About us
In 2021, we unveiled Push to Zero, our elevated ESG strategy dedicated to achieving net zero by 2035 while reinforcing our social and environmental responsibility. As part of this transformative approach, we prioritize that all products are produced safely and fairly in our own factory. By transitioning to mass-balanced bio-based materials, we have successfully reduced CO2 emissions by up to 24% per stroller. Secondly, we focus on the wellbeing of our People (Team Bugaboo) and the Communities we engage with. The unique culture of our company is built completely by our people — how we act, how we treat one another and how we foster diversity. We encourage you to apply regardless of your race, gender, identity, religion, national origin or age. Join our team and be at the forefront of positive change
Your role
Your aim as a Regional Marketing Manager - Southern Europe is to drive the sales performance across Southern Europe (predominantly Spain & Italy) with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand. You are part of the Marketing EMEA team and report to the Marketing EMEA Director.
What will you do?
- Understand the current and future consumers for your region, focusing on consumer journey insights, ensuring this knowledge feeds into marketing plans. Using brand tracker and other data to develop marketing communications to change/maintain perception of the brand (as required).
- Work with your one direct report to define the overall marketing strategy for your region taking into consideration cluster objectives, HQ guidelines and local market requirements.
- Working closely with other regional marketing managers, devise, manage, deliver and measure successful marketing plans across all brand channels including retail, high reach media, social, PR and influencers, ensuring plans reflect hierarchy of the product portfolio performance in your region. Own regional marketing calendar to clearly reflect agreed plans.
- Work closely with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners (joint business plans), ensuring delivery of ROI and driving sales performance.
- Work closely with the Go to Market team to align on VM, POS, organic social and local market asset creation to ensure brand is best represented within all our channels.
- Work closely with Performance marketing manager and team to align communication priorities across performance marketing channels, CRM and Affiliates supporting on copy and content as required.
- With your direct report ensure financial budget control including monthly financial reporting reviews, PO generation and approval, forecasting and budgeting as well as ensuring day-to-day trackers are maintained.
- Manage local marketing agencies such as influencer and PR etc.
- Lead, motivate and develop your direct report and partner agencies.
What you will bring to the table
The successful individual will ideally have a marketing degree, and a minimum of 6 years' marketing experience. Beyond all else, an individual with the right mindset.
You should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation. With relatively small budgets you should be a creative thinker and able to maximize reach and performance from those budgets.
Experience in retail marketing and executing marketing campaigns across different channels is essential. Influencer, brand and PR experience is also important in this role, in addition, experience of test & learn initiatives you personally have driven and evidence of smart strategies that have worked beyond the norm is a must.
Naturally you will be commercially minded and enjoy building compelling partnerships with other brands, retailers etc.
You will be a strong team player, possess excellent communication and organizational skills and a key eye for detail. You will be flexible and able to quickly adapt to changes in the market.
What we offer
- An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
- An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
- Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program);
- Day off on your birthday & day off for volunteering activities;
- 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
- Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
- Lunch vouchers.
Once you apply
After you submit your application, our Talent Acquisition team will be in touch with you to continue the conversation. If it leaves both you and us with a positive vibe, you'll then have the opportunity to have a 1st interview with the hiring manager. If that meeting goes well, we'll move on to the 2nd interview, and there's an optional 3rd interview to dive even deeper into your fit for Bugaboo.
Are we both still as enthusiastic about the possibility of working together by the end of this process? If so, you'll be one step closer to receiving an offer to join the Bugaboo Team and be a part of our exciting journey.
If you think you can make a difference to our team we would love to hear from you. Go ahead and apply
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