Marketing Manager Southern Europe

hace 2 meses

Barcelona, España Bugaboo International B.V. A tiempo completo

.Join us on our mission to help empower parents and children to discover the world together Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we're looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.About usIn 2021, we unveiled Push to Zero, our elevated ESG strategy dedicated to achieving net zero by 2035 while reinforcing our social and environmental responsibility. As part of this transformative approach, we prioritize that all products are produced safely and fairly in our own factory. By transitioning to mass-balanced bio-based materials, we have successfully reduced CO2 emissions by up to 24% per stroller. Secondly, we focus on the wellbeing of our People (Team Bugaboo) and the Communities we engage with. The unique culture of our company is built completely by our people — how we act, how we treat one another and how we foster diversity. We encourage you to apply regardless of your race, gender, identity, religion, national origin or age. Join our team and be at the forefront of positive changeYour roleYour aim as a Regional Marketing Manager - Southern Europe is to drive the sales performance across Southern Europe (predominantly Spain & Italy) with creative marketing, growing market share and supporting the objective of re-establishing Bugaboo as the most desired, talked about and recommended premium parenting brand. You are part of the Marketing EMEA team and report to the Marketing EMEA Director.What will you do?Understand the current and future consumers for your region, focusing on consumer journey insights, ensuring this knowledge feeds into marketing plans. Using brand tracker and other data to develop marketing communications to change/maintain perception of the brand (as required).Work with your one direct report to define the overall marketing strategy for your region taking into consideration cluster objectives, HQ guidelines and local market requirements.Working closely with other regional marketing managers, devise, manage, deliver and measure successful marketing plans across all brand channels including retail, high reach media, social, PR and influencers, ensuring plans reflect hierarchy of the product portfolio performance in your region. Own regional marketing calendar to clearly reflect agreed plans.Work closely with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners (joint business plans), ensuring delivery of ROI and driving sales performance.Work closely with the Go to Market team to align on VM, POS, organic social and local market asset creation to ensure brand is best represented within all our channels

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