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Product Launch Strategist
hace 1 mes
As a Product Launch Strategist, you will be responsible for developing and executing product launch strategies that drive business growth and customer adoption. Your goal will be to create a seamless customer experience across all touchpoints, from product development to launch and beyond.
Key Responsibilities:
- Develop and execute product launch plans that align with the company's overall marketing strategy
- Collaborate with cross-functional teams, including product, marketing, and sales, to ensure a cohesive customer experience
- Establish and monitor launch metrics to drive execution and provide data-driven feedback to the product teams
- Develop positioning and messaging for new launches that fits into the overall marketing strategy
- Support sales enablement teams with training and materials about the newly launched product and features
- Drive strategic projects intended at boosting adoption of core DocPlanner offerings
Requirements:
- Extensive product marketing or broader marketing experience
- Proven experience in designing and executing product launch strategies with measurable impact
- Experience managing simultaneously several projects across multiple stakeholders in various locations
- Experience developing and executing marketing campaigns
- Thrived in a data-driven organization where impact is measured in terms of customer acquisition/adoption/retention
- Fluency in English; plus ideally another one of our core Docplanner languages: Spanish, Portuguese (Brazilian), Italian, or German
What We Offer:
- A dynamic and inclusive work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package