Product Launch Manager
hace 4 semanas
Job Title: Product Launch Manager
Job Summary:
We are currently searching for a Product Launch Manager to join the Hematology team and manage upcoming product launches in this Therapeutic Area. The ideal candidate will have experience in Hematology and be able to demonstrate teamwork capability, intrinsic motivation, customer orientation, and long-term commitment to the project.
Key Responsibilities:
- Design and execute the product marketing plan according to the company's strategic guidelines and National Plans.
- Lead the Brand team, integrating all areas/functions involved and ensuring coordination, alignment among them and managing promotional budget to maximize investment, while respecting product strategy and company guidelines.
- Analyze product evolution, effectiveness of marketing plan actions, competition, and design alternative strategies, tactics and maintain contact with key customers to understand market needs.
- Coordinate with the Global team to adapt marketing strategies to local market needs.
- Ensure smooth communication, clarifying the strategy to be followed by the sales network to facilitate achievement of objectives, as well as with other involved departments (medical, market access, etc.).
- Contribute to forecasting considering the product life cycle, country market environment, and product strategy.
- Develop activities and support materials tailored to the Marketing Plan strategy and the needs of the sales network.
Requirements:
- Higher education, preferably in health sciences.
- Previous experience as a product manager.
- Experience in Oncohematology.
- Ability to have a high level of scientific interaction.
- Working according to GSK's expectations and values.
About GSK:
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.
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