Digital Acquisition Marketing Manager
hace 3 semanas
buscojobs España is a leading global market leader in the digital transformation industry. Our company has been at the forefront of innovation, bringing cutting-edge AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
We are committed to making the world work better for everyone, and our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
Job DescriptionWe are seeking a highly experienced Sr Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). The ideal candidate will have a proven track record of managing complex operations while building exceptional relationships with clients.
The successful candidate will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights about campaign performance. They will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
- Work closely with field marketing teams to understand business objectives and develop effective strategies.
- Translate business goals into a digital acquisition strategy, providing media plans and playbooks around optimal targeting and ad units.
- Bring alive the laid-out plan through end-to-end integrated campaigns.
- Evaluate opportunities for upsell to customers.
- Execute integrated digital programs in collaboration with regional digital teams.
- Support 1:1 ABM / Industry / Country specific launches / C-Suite and Executive programs.
- Activate in-country programs to drive registration to events, webinars in market.
- Co-own the relationship and outcomes with regional sales developments to drive digital leads to fruition.
- Work with external partners to ensure successful go lives.
- Owning process of obtaining all creative and tracking assets needed to launch campaign.
- Collaborate with internal stakeholders and Ad Ops on campaign optimizations.
- Develop and deliver regular health reports/check-ins, monthly summaries, and QBRs for stakeholders.
- Partner with finance for PR/PO and Invoicing reconciliation.
To be successful in this role, you must have:
- 7 to 10 years of digital marketing/account management experience.
- Minimum 2 years of B2B experience. B2C + B2B Experience is a plus.
- Experience running large scale programs and complex client or stakeholder relationships.
- Expertise in the digital advertising landscape and related technologies.
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus.
- Strong interpersonal skills, relationship builder.
- Comfort with business analytics and producing data-driven insights and reporting.
Estimated salary range: €60,000 - €80,000 per year.
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