Global Acquisition Marketing Strategist
hace 6 días
Orca is seeking a Senior Performance Marketing & Analytics Manager to join our team. This role will play a crucial part in the success of Orca, as you scale a consumer product to hundreds of thousands of recreational boaters worldwide.
About OrcaWe are building a modern navigation system for sailors and cruisers. Our journey ahead is exciting, and we need a talented Marketer who can help us build and scale this future. As a Senior Performance Marketing & Analytics Manager, you will have the opportunity to develop your skills, grow alongside the company, and build a high-performing marketing team.
Job Responsibilities- You are accountable for Orca's acquisition and retention funnel performance.
- Set up, scale, and optimize the acquisition and conversion funnel to turn leads into customers.
- Create and execute a sustainable digital paid acquisition strategy.
- Develop the analytics stack that helps us understand product usage, and supports our product development process.
- Get under the skin of our target customers: Understand and experience their problems, needs, desires, and willingness to pay through interviews, analytics, surveys, and in-field user testing.
- Define and execute the plans and campaigns to scale Orca to the next million boaters.
- Build hooks and mechanisms to increase engagement and brand loyalty, and nurture Orca's community of boaters.
- 2+ years of performance marketing experience running digital marketing campaigns via Meta, Google Search Ads, or similar platforms.
- You have solved the problem of comparing different acquisition channels and optimizing budget allocation between them.
- You have set up a marketing stack to understand product usage and satisfaction across different cohorts using Adjust, Mixpanel, Google Analytics, or similar.
- Ideally, you have worked in a D2C startup and have successfully solved similar challenges.
$120,000 - $150,000 per year, depending on location and experience.
Where You'll WorkThis role is a hybrid/on-premise position at our Madrid or Oslo office.
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