App Store Optimization Specialist

hace 1 semana

Madrid, Madrid, España Leadtech A tiempo completo
App Store Optimization Specialist

We are seeking an experienced App Store Optimization Specialist to join our team at Leadtech. As a key member of our digital marketing team, you will be responsible for developing and implementing ASO strategies to improve app visibility, ranking, and conversion rates.

Key Responsibilities:
  • Manage app store optimization projects on App Store and Google Play, including on-metadata optimization in various locations.
  • Optimize keyword research, product descriptions, visual assets, IAE, CPPs, user feedback, etc., to improve app visibility and ranking.
  • Develop and implement a plan to grow and engage our user base.
  • Monitor and report app performance metrics to provide recommendations for continuous ASO improvement.
  • Conduct A/B testing and analyze user feedback to identify opportunities to promote positive ratings and reviews.
  • Support other team initiatives, such as UA, onboarding, paywalls, re-engagement, push notifications, and UI/UX.
  • Conduct competitive analysis and research to stay up-to-date with the competitive landscape and mobile marketing trends.
Requirements:
  • Proven advanced experience in App Store optimization and mobile app marketing.
  • Successful planning and implementation of an ASO strategy achieving significant app user base growth.
  • Deep understanding of ASO, including knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs.
  • Strong research and analytical skills, including analyzing statistical data to make optimization decisions.
  • Experience with SaaS such as Data.Ai, Apptweak, Sensor Tower, ASOdesk, App Follow, etc., and other tools.
  • Ability to work with multiple apps and manage multiple tasks simultaneously.
  • Excellent communication skills and ability to work collaboratively with developers, designers, product owners, and other professionals.
  • Knowledge in SEO, Digital Marketing, Digital Analysis, or related is a plus.
  • High proficiency in Spanish and English (other languages are a plus).
  • Passionate about the mobile world.
What We Offer:
  • Top-notch private health insurance — includes dental and psychological services.
  • Full-time, permanent contract.

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