Global Enterprise Solutions Marketing Manager

hace 6 días


Madrid, Madrid, España Straumann Group A tiempo completo
About the Role

The Straumann Group is a leading global player in the dental industry, and we are seeking a highly skilled Global Enterprise Solutions Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing the global marketing strategy for our Enterprise Solutions portfolio, which includes Enterprise Specialty Workflows, Enterprise Operations, and Enterprise Services.

Key Responsibilities
  • Develop and execute the global marketing plan and strategy for the Enterprise Solutions portfolio, including campaign management, content creation, and lead generation.
  • Manage marketing campaigns for specified solutions and services, including upcoming launches and brand management to ensure customers understand our value propositions.
  • Lead the updating and maintenance of campaign content, product catalogues, and online presence in collaboration with relevant stakeholders.
  • Develop marketing assets and collaterals to support successful Limited Market Releases (LMR) and Full Market Releases (FMR).
  • Drive the generation of sales leads through marketing programs and lead-generation activities.
  • Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans accordingly.
  • Ensure all marketing and communication materials comply with regulatory and legal standards in collaboration with relevant stakeholders.
  • Monitor key performance indicators (KPIs) to measure marketing initiatives' effectiveness and adjust strategies as needed.
Requirements
  • Master's or University degree (specialization in Marketing/Branding is an advantage).
  • 3+ years in downstream product marketing, preferably in the dental industry.
  • Experience in managing global marketing initiatives and understanding regional market differences.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong leadership and communication abilities with a data-driven approach to decision-making.
  • Fluency in English (written and spoken) is a must; additional languages (e.g., Spanish, French, Italian) are advantageous.


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