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Global Enterprise Solutions Marketing Manager
hace 2 meses
The Global Enterprise Solutions Marketing Manager is a key position within Institut Straumann AG, responsible for driving the global marketing strategy for the company's Enterprise Solutions portfolio. This role will play a crucial part in aligning marketing efforts with the company's vision and driving growth within the Dental Support Organization (DSO) segment.
Key Responsibilities- Develop and Implement Marketing Plans: Create and execute global marketing plans and strategies for the Enterprise Solutions portfolio, ensuring alignment with the company's overall vision and goals.
- Campaign Management: Manage marketing campaigns for specified solutions and services, including upcoming launches and brand management to ensure customers understand the value proposition.
- Content Management: Lead the updating and maintenance of campaign content, product catalogues, and online presence in collaboration with relevant stakeholders.
- Marketing Assets Development: Develop marketing assets and collaterals to support successful Limited Market Releases (LMR) and Full Market Releases (FMR).
- Lead Generation: Drive the generation of sales leads through marketing programs and lead-generation activities.
- Market Analysis: Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans accordingly.
- Content Creation: Create and implement marketing, sales, and campaign materials, including channel-specific copywriting.
- Sales Enablement Support: Ensure sales teams are equipped with the necessary tools and training assets to engage with dental professionals effectively.
- Regulatory Compliance: Ensure all marketing and communication materials comply with regulatory and legal standards in collaboration with relevant stakeholders.
- Performance Monitoring: Monitor key performance indicators (KPIs) to measure marketing initiatives' effectiveness and adjust strategies as needed.
- Education: Master's or University degree (specialization in Marketing/Branding is an advantage).
- Experience: 3+ years in downstream product marketing, preferably in the dental industry. Experience in managing global marketing initiatives and understanding regional market differences.
- Skills: Excellent analytical, problem-solving, and project management skills. Strong leadership and communication abilities with a data-driven approach to decision-making.
- Language: Fluency in English (written and spoken) is a must; additional languages (e.g., Spanish, French, Italian) are advantageous.
