SEM Specialist
hace 3 semanas
We are seeking a highly skilled SEM Specialist to join our team at Preply. As a SEM Specialist, you will play a crucial role in optimizing and managing our search engine marketing initiatives. You will be responsible for creating, implementing, and analyzing paid search campaigns across various platforms, with a focus on driving traffic, maximizing return on investment, and managing large-scale advertising accounts.
Key Responsibilities- Develop short and long-term campaign expansion strategies and execute day-to-day tactics that increase traffic, leads, and subscriptions
- Measure, optimize, and report on campaign performance from an ROI and customer lifetime value perspective
- Continually improve campaign performance by building and running tests, measuring results, learning, and iterating based on test outcomes
- Use creative, out-of-the-box thinking to come up with innovative and effective approaches to SEM marketing
- Ensure Preply is among the first advertisers to test out new tools, ad formats, or audience targeting opportunities
- Develop a deep understanding of our target audience and use that understanding to build campaigns with on-brand messaging that resonates with the target audience
- Measure and optimize our paid marketing using different Looker dashboards, Google Analytics, and other tools for SEM reporting and optimizing
- Collaborate with cross-functional teams (e.g., data, marketing, design, technical) to enable effective campaign execution, reporting, landing page development, and A/B testing
- Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models
- Data-focused mindset; enjoy numbers, analytics, and ROI conversations
- Customer insight: understanding of target customers and ability to develop effective campaigns based on that insight
- Test and learn approach to marketing: demonstrable ability to create test hypotheses, execute tests, and measure test outcomes
- Creative approach to marketing and out-of-the-box thinking: ability to come up with innovative approaches to getting the best performance from SEM marketing platforms
- Ability to leverage data from different sources and translate it into actionable insights to help optimize campaigns to more effectively target and convert high-value users
- Able to effectively collaborate with design, data, growth, and technical teams on projects
- Ability to manage marketing budgets and forecast and report on results
- Self-starter with high motivation and drive, able to work independently with minimal supervision or as part of a team
- Excellent written and verbal communication abilities for coordinating across teams
- Experience requirements: 3+ years experience as a SEM specialist
- Fluent in English
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