SEM Specialist
hace 2 semanas
About the Role
We are seeking a highly skilled SEM Specialist to join our team at Preply. As a SEM Specialist, you will play a crucial role in optimizing and managing our search engine marketing initiatives.
Key Responsibilities
- Develop and execute short and long-term campaign expansion strategies to increase traffic, leads, and subscriptions.
- Measure, optimize, and report on campaign performance from an ROI and customer lifetime value perspective.
- Continually improve campaign performance by building and running tests, measuring results, learning, and iterating based on test outcomes.
- Use creative and out-of-the-box thinking to come up with innovative and effective approaches to SEM marketing.
- Ensure Preply is among the first advertisers to test out new tools, ad formats, or audience targeting opportunities.
- Develop a deep understanding of our target audience and use that understanding to build campaigns with on-brand messaging that resonates with the target audience.
- Measure and optimize our paid marketing using different Looker dashboards, Google Analytics, and other tools for SEM reporting and optimizing.
- Collaborate with cross-functional teams to enable effective campaign execution, reporting, landing page development, and A/B testing.
Requirements
- Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models.
- Data-focused mindset with a passion for numbers, analytics, and ROI conversations.
- Customer insight and understanding of target customers with the ability to develop effective campaigns based on that insight.
- Test and learn approach to marketing with a demonstrable ability to create test hypotheses, execute tests, and measure test outcomes.
- Creative approach to marketing and out-of-the-box thinking with the ability to come up with innovative approaches to getting the best performance from SEM marketing platforms.
- Ability to leverage data from different sources and translate it into actionable insights to help optimize campaigns to more effectively target and convert high-value users.
- Excellent written and verbal communication abilities for coordinating across teams.
- Experience requirements: 3+ years of experience as a SEM specialist.
- Fluent in English.
About Preply
Preply is a dynamic and diverse company that is passionate about unlocking human potential through learning. We believe in empowering tutors to deliver an exceptional learning experience and are committed to creating a culture that values collaboration, inclusion, and growth.
What We Offer
- Open, collaborative, dynamic, and diverse culture.
- Generous monthly allowance for lessons.
- Learning & Development budget, including time off for self-development.
- Competitive financial package with equity, leave allowance, and health insurance.
- Access to free mental health support platforms.
- Paid relocation to Barcelona, hybrid work model.
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.
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