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B2B Product Marketing Manager, Business EU, Growth and Innovation

hace 2 meses

Madrid Centro, Madrid, España Amazon A tiempo completo
B2B Product Marketing Manager, Amazon Business EU

Job Summary

Amazon Business is seeking an experienced Marketing Manager to lead the development and execution of pricing and selection marketing initiatives for EU5 (DE, UK, FR, IT, ES). The successful candidate will be responsible for driving effective marketing campaigns to increase business customer awareness of business relevant pricing and selection, and drive growth of category adoption and vertical tailored solutions.

Key Responsibilities

  1. Develop and execute a comprehensive GTM plan for pricing and selection marketing initiatives.
  2. Collaborate with Retail partner teams to ensure sourcing of business relevant selection for prioritized customer verticals.
  3. Design and execute merchandising experiments to optimize CX around deals and events.
  4. Optimize CX, merchandising, and marketing to drive discoverability of always-on deals, business pricing, and business relevant selection.
  5. Work with Retail and Customer research to build customer-centric value proposition and messaging for marketing to specific customer verticals.
  6. Own the AB Gateway bar raising program.
  7. Develop and implement a coop process with Retail teams to create attractive placements for top business brands to invest in additional visibility, while enhancing customer experience.
  8. Define key success metrics, set mechanisms for activity reports, and report and present key business results to Amazon Business leadership.
  9. Collaborate with central teams to share regional learnings and optimize performance based on global best practices.

Requirements

  1. At least 4 years of experience in marketing, merchandising, or product marketing.
  2. Strong written and verbal communication skills.
  3. Strong analytical skills.

Preferred Qualifications

  1. Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  2. Knowledge of analytical reporting tools (e.g., Excel, Tableau).
  3. Experience using data and metrics to drive improvements.

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