Digital Marketing Strategist for Healthcare

hace 13 horas

Sant Cugat, Barcelona, España Grifols A tiempo completo

We are seeking a Digital Marketing Strategist to join our international team at Grifols, a leading company in the healthcare industry. This is a permanent position with the opportunity to work remotely.

About Us

Grifols is an equal opportunity employer committed to improving the future of healthcare through innovative solutions and technologies.

Salary Range

The estimated salary for this role is €45,000 - €65,000 per annum, depending on experience.

About the Role

The Digital Marketing Strategist will be responsible for developing and executing marketing campaigns that drive engagement and conversions. Key responsibilities include:

  • Developing email campaigns and journeys on Salesforce Marketing Cloud
  • Creating and managing audiences on Salesforce Marketing Cloud
  • Collaborating with the IT team to set up and maintain a comprehensive Salesforce Marketing Cloud infrastructure
  • Involvement in technical processes within the Salesforce Marketing Cloud ecosystem
  • Overseeing vendors to ensure capability delivery and campaign execution using agile methods in SFMC
  • Offering insights into evolving market technologies and trends within the marketing technology domain
  • Documenting processes meticulously and tracking advancements
  • Working collaboratively to construct metrics reports utilizing Salesforce data
  • Refining email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions
  • Contributing to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms

Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in Information Technology or comparable practical experience
  • A minimum of five years' direct involvement with IT/marketing resources
  • Established history with Salesforce Marketing Cloud functions
  • Knowledge of digital omnichannel approaches supporting marketing and sales entities
  • Proficiency with SQL and AMPscript languages
  • Familiarity with analytical tools used for gauging and reporting on marketing campaign performance
  • Experience with agile practices
  • History of collaboration with dispersed team members
  • Background in navigating a complex, multi-discipline, collaborative matrix organization
  • Proficient English communication skills, both verbal and written
  • Previous exposure to industries such as pharmaceuticals or biotechnology
  • Certification in Salesforce
  • Strong capabilities in business analysis, problem resolution, and follow-up
  • Expertise in handling numerous projects simultaneously and meeting strict deadlines
  • Experience in working with international teams

What We Offer

As a Digital Marketing Strategist at Grifols, you can expect:

  • A flexible schedule
  • A benefits package
  • The opportunity to work remotely

Join Our Team

If you are a motivated and experienced marketer looking for a new challenge, please apply now to become a part of our dynamic team.

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