Strategic Product Lead for Digital Growth

hace 3 semanas


Málaga, Málaga, España Ruby Labs A tiempo completo

At Ruby Labs, we transform the way people engage with astrology by combining cutting-edge NASA data with personalized guidance from professional astrologers. Our web app offers hyper-personalized insights, 1-on-1 consultations, and detailed astrological charts, empowering users to navigate their lives with greater awareness and confidence. We prioritize delivering a fun and friendly user experience while fostering a community that leads happier and healthier lives.

About the Role

We seek an experienced Strategic Product Lead for Digital Growth to join our team at Ruby Labs. As a web-to-web business, this role focuses on driving top-of-funnel growth through optimizing our web quizzes, leading to user registration and payment. This position requires direct experience in managing and improving web funnels in a B2C environment.

Main Responsibilities
  • Funnel Optimization: Define and implement hypotheses to improve the conversion rate (CR) to purchase and lifetime value (LTV) within the web funnel.
  • Data-Driven Strategy: Dive deep into data on the competitive environment and user behavior to propose strategies that drive customer acquisition efficiency and improve ROAS.
  • Testing Roadmap: Run a robust testing roadmap, driving continuous improvement in the web funnel. You will ensure that strict quarterly KPIs are met and exceeded.
  • Cross-Functional Collaboration: Collaborate closely with designers, developers, and other key stakeholders to seamlessly execute optimization strategies, from product requirement documents to execution.
Qualifications and Benefits

To be successful in this role, you should have:

  • Proven experience with web funnel optimization in a B2C environment.
  • 4+ years of growth product management experience, specializing in B2C subscription models.
  • Ability to define, run, and analyze A/B tests specifically for web-based funnels.
  • Experience leading growth initiatives with a focus on improving CR, LTV, and other performance metrics.

We offer a salary range of $120,000 - $180,000 per year, depending on your level of experience and qualifications. Additionally, you can enjoy benefits such as:

  • Remote work environment with flexibility to work from anywhere.
  • Unlimited paid time off to recharge and prioritize your well-being.
  • Paid national holidays to celebrate and relax.
  • Company-provided MacBook for seamless productivity.
Location and Culture

Ruby Labs operates within the CET (Central European Time) zone, making it an ideal location for candidates from various countries who can collaborate effectively during working hours. Our culture values creativity, continuous learning, and teamwork. If you're passionate about innovation and digital growth, we'd love to hear from you



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