Marketing Operations Specialist

hace 3 días


Madrid, Madrid, España Zoomo A tiempo completo

About Us
Zoomo is revolutionizing the way cities move, transitioning every urban mile to Light Electric Vehicles (LEVs). As a leader in the ebike platform for professional use, we operate across Europe, UK, North America, and Australia. Our team of 200+ people has helped transition millions of urban miles to LEVs in just 4 years.
Major players in the food, grocery, and parcel delivery segments, including UberEats, Amazon, JustEat Takeaway, Doordash, and FedEx, rely on our vehicles. We're driving towards carbon-neutral cities, and you can be part of it.

The Role
We're seeking a detail-oriented and tech-savvy Marketing Operations Specialist to support our growth by managing campaigns and automating marketing processes. You'll execute and optimize campaigns across customer touchpoints, implement scalable marketing workflows, and ensure the smooth operation of our marketing tools and platforms to drive efficiency and impact.
Key Responsibilities

  • Develop CRM strategies that map and refine customer journeys for a seamless experience
  • Create and implement customer engagement, retention, and loyalty strategies aligned with business objectives
  • Optimize lifecycle campaigns to enhance customer satisfaction and loyalty
  • Lead the creation of re-engagement and win-back strategies to reduce churn

Campaign Planning and Execution
You'll work closely with local teams across our markets to align CRM activities with business targets. Design and launch campaigns across our marketing channels, continuously optimizing them based on performance metrics and customer insights.

Automating Marketing Processes
Implement and manage marketing automation workflows using tools like Zapier, Make, and others to streamline campaigns, lead nurturing, and customer engagement processes. Integrate various marketing and CRM platforms to enable seamless data flow, improve team efficiency, and support scalability as the business grows.

Requirements
2+ years of experience in marketing operations, CRM marketing, or a similar role, preferably in a fast-paced environment. Experience in a start-up or in a B2C rental business is a plus. Expertise in Zapier and/or Make is required. Results-driven and doer mindset. Attention to detail, excellent organizational skills, and a strong focus on detail to manage complex workflows and ensure process accuracy. Strong collaboration and communication skills to effectively coordinate across teams. Excellent spoken and written English skills. Other languages (French, Spanish, German) are a plus. Expertise in Intercom is a plus. Knowledge of SQL for advanced data analysis is a plus.

What We Offer
You'll join a switched-on team that strives to make the streets greener and serve the rider. With us, you'll have the opportunity to work on projects that matter, collaborate with talented individuals, and grow professionally. And, you'll be part of a company that's leading the charge towards a more sustainable future. Estimated salary: $80,000 - $110,000 per year, depending on location and experience.



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