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Senior CRM Business Analyst
hace 2 meses
We are seeking a highly skilled and experienced Senior CRM Business Analyst to join our dynamic team at WPT Global Mexico. The ideal candidate will possess a strong analytical background, a deep understanding of customer relationship management strategies, and a passion for driving customer engagement and retention.
Key Responsibilities- Data Analysis & Reporting
- Analyze customer data to identify trends, patterns, and opportunities for growth.
- Develop and maintain CRM dashboards and reports to track key performance indicators (KPIs).
- Provide actionable insights and recommendations to improve customer acquisition, retention, and engagement.
- Campaign Management
- Collaborate with the marketing team to plan, execute, and optimize multi-channel CRM campaigns, including email, SMS, and in-app messaging.
- Segment customer databases to target specific customer groups with personalized offers and communications.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
- Customer Journey Optimization
- Map and optimize the customer journey across all touchpoints to enhance user experience and satisfaction.
- Identify and implement strategies to reduce churn and increase customer loyalty.
- Develop and test hypotheses to improve customer retention and reactivation strategies.
- Data Integrity & Management
- Ensure data accuracy, completeness, and consistency across CRM systems.
- Work closely with the IT and Data teams to enhance data collection processes and integrate new data sources.
- Maintain compliance with data protection regulations and best practices.
- Stakeholder Collaboration
- Liaise with cross-functional teams, including Marketing, Product, and Customer Support, to align CRM initiatives with broader business objectives.
- Present findings and recommendations to senior management and key stakeholders.
- Market & Competitive Analysis
- Stay up-to-date with industry trends, market conditions, and competitor activities.
- Analyze competitor CRM strategies and identify opportunities for differentiation and improvement.
- Competitive Salary
- Performance-based Rewards
- Fully Remote Role
- Conference & Event Attendance
- Company Meet-ups
- Tech Setup Budget
- Monthly L&D Hours
- Empathetic Culture
- Full-Time Employment Everywhere
