Senior Product Marketing Manager for Books and Kindle
hace 2 semanas
Marketing Manager for Books and Kindle
We're seeking a seasoned marketing professional to lead our Books and Kindle marketing efforts on off-Amazon channels. As a key member of our team, you will be responsible for developing and executing effective marketing strategies to drive customer acquisition, engagement, and retention.
Key Responsibilities:
- Lead the strategy and execution for Books and Kindle marketing on off-Amazon channels to establish best-in-class marketing programs.
- Own end-to-end customer-facing marketing campaigns, and improve processes to automate, scale, and innovate touch-points.
- Drive continuous performance optimization by monitoring, analyzing, and reporting performance and patterns using key metrics and KPIs.
- Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience.
- Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels.
Requirements:
- 5+ years relevant work experience in product/program/marketing management.
- Strategic thinking with executing capability.
Why Amazon?
At Amazon, we're passionate about empowering customers to find their next great read. We're looking for a talented marketing professional to join our team and help us achieve this goal.
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