Marketing Performance Analyst

hace 2 días


Sant Cugat, Barcelona, España Omega CRM A tiempo completo
About Us

We are Omega CRM, a digital global company accelerating business experiences for our customers. Our mission is to drive business transformation and acceleration through technology and data applied to customer omnichannel experiences.

Our team of over 500 people from 24 nationalities, based in Spain and France, possess wide knowledge and experience that understands business processes and technology while enjoying what they do. We are an innovation and Outstanding Knowledge award-winning Salesforce Consulting Partner.

Job Description

We are seeking a Marketing Performance Analyst - Digital Campaign Optimization to join our team. As a key member of our Centre Campaign management team, you will be responsible for tracking and measuring automated omni-channel marketing campaigns. Your work will require understanding OPU's high-level brand goals and low-level campaign KPIs to properly set up and maintain intuitive dashboards that enable post-campaign analytics at both aggregate and customer levels.

Main Responsibilities
  • Measure campaigns based on global standards.
  • Build and maintain intuitive campaign dashboards via Tableau to serve business needs as defined by the markets in the Campaign Playbook and with the input of the Campaign Management team.
  • Implement and validate tagging and ETL processes accurately to ensure data quality necessary for subsequent measurement.
  • Partner with the global Analytics team to align and ensure data consistency on channels KPIs.
Requirements
  • Bachelor's degree or Master's degree in business administration and strong affinity with tech or Bachelor in technical studies combined with a strong business mindset.
  • 2+ years of experience with digital analytics and reporting/dashboard tools (Adobe Analytics preferred and/or Google Analytics) and other BIG Data environments and/or databases, plus querying languages (i.e. SQL).
  • Knowledge of Tableau is a big plus. Programming language experience, such as R and Python.
  • Experience in conducting e-commerce, web, or campaign analysis.
  • Business acumen and knowledge, including omni-channel digital campaigns and marketing automation - email.
  • Marketing knowledge (including deliverability and design best practices) is a plus.
  • Knowledge of marketing automation with experience in Adobe Campaign or any other marketing automation tool is preferred.
  • The global nature of this job requires being fluent in English. Experience working in an international and intercultural environment.
  • Effective communication, collaboration skills, problem-solving, self-motivation, and excellent analytical thinking, open-mindedness, and out-of-the-box ideas.
What We Offer
  • A permanent contract.
  • A flexible schedule. We make it easy to balance your professional and personal life.
  • Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
  • A home office.
  • Flexible retribution (public transport ticket, Ticket restaurant, ...).
  • Health insurance.
  • OMEGA in action. Our commitment to a better society is not just an intention.

Estimated salary: $80,000 - $110,000 per year, depending on location and experience.


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