Digital Communications Strategist

hace 4 semanas


Madrid, Madrid, España Brambles A tiempo completo

Job Summary

This role focuses on developing and executing online communication strategies to enhance customer engagement and satisfaction. The ideal candidate will have a strong background in digital communications and online customer engagement.

Key Responsibilities

  • Develop and implement a strategic online customer communication strategy that aligns with overall customer experience and business goals
  • Identify and prioritize communication channels (website, email, social media, mobile, chat) to maximize customer engagement and satisfaction
  • Oversee the creation, management, and optimization of digital content, ensuring consistency in brand voice and messaging
  • Enhance the customer experience by developing and executing targeted communication campaigns and initiatives
  • Monitor and analyse the performance & effectiveness of online communication strategies and campaigns, using metrics and KPIs to drive continuous improvement
  • Prepare and present regular reports on communication performance and customer engagement trends
  • Work closely with marketing, product, customer service, and IT teams to ensure cohesive communication strategies and seamless execution

Requirements

  • Bachelor's degree in communications, Marketing, Business or related field
  • 7+ years of international experience in digital communications with a strong background in online customer engagement
  • Track record of developing and implementing successful online communication strategies
  • Experience with CRM platform development and maintenance, including content management systems, social media, and email marketing
  • Excellent written and verbal communication skills, with a keen eye for detail and consistency
  • Strong analytical skills, with the ability to interpret data and make informed decisions
  • Knowledge and experience in managing secure and unsecure messaging for customer communications
  • Strong collaboration and interpersonal skills, with the ability to work effectively across departments and regions

Preferred Education

Bachelors - Marketing

Preferred Level of Work Experience

7 - 10 years

We are an Equal Opportunity Employer

Brambles and CHEP are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.



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