Chief Marketing Strategist for Real Estate Success

hace 1 semana


Madrid, Madrid, España Sagan A tiempo completo

Company Overview:
Sagan is an exclusive membership community connecting top executives, founders, and CEOs with international talent from vibrant regions. We bridge the gap between global professionals and US-based businesses, offering a world of career possibilities.

About the Company:
We represent a real estate company dedicated to effective marketing strategies. Our focus lies in driving engagement and results through data-driven decision-making and campaign optimization.

Job Description:
We seek a Chief Marketing Strategist to oversee all marketing functions for our real estate business. This individual will manage marketing strategy development, execution, and optimization, including SMS and email campaigns, direct mail, PPC, data analysis, and more.

Responsibilities:
- Oversee the strategy, implementation, and optimization of all marketing campaigns.
- Manage SMS and email campaigns to engage and convert real estate leads.
- Lead direct mail campaigns, ensuring timely delivery, accuracy, and budget adherence.
- Track and manage Key Performance Indicators (KPIs) to assess marketing effectiveness.
- Manage marketing budgets across channels, ensuring cost-effectiveness and maximizing ROI.
- Organize, analyze, and use data to inform marketing strategies and campaign adjustments.
- Develop and oversee data scraping processes to gather, organize, and analyze leads for targeted campaigns.
- Continuously evaluate and refine marketing strategies based on performance data and market trends.
- Collaborate with sales and leadership teams to align marketing with business goals.
- Ensure compliance with marketing regulations, including TCPA for SMS and CAN-SPAM for email.

Skills & Qualifications:
- Proven leadership experience overseeing marketing functions, ideally in real estate or a similar industry.
- Strong understanding of marketing channels, including direct mail, PPC, SMS, email, and digital advertising.
- Experience with marketing automation tools and CRM systems.
- Ability to manage marketing budgets effectively and ensure efficiency.
- Expertise in KPI tracking and performance analysis for optimizing marketing strategies.
- Strong organizational skills, with the ability to manage multiple campaigns and deadlines.
- Analytical skills, including data scraping, data organization, and interpreting performance data.
- Proficiency in marketing platforms like Mailchimp, Twilio, Google Ads, and Facebook Ads.
- Strong copywriting and creative skills, with an eye for effective messaging and design.
- Excellent communication and leadership abilities to guide teams and collaborate with sales, operations, and vendors.

Salary Range: $2,400 - $2,500 per month



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