Customer Engagement Strategist
hace 5 días
Esker Ibérica seeks an experienced Customer Engagement Strategist to join our team. As a key member of our marketing department, you will be responsible for building and maintaining relationships with customers through strategic planning and execution.
Job OverviewThe ideal candidate will have 5+ years of experience in marketing roles, with a strong background in managing marketing projects and executing marketing plans. You will work closely with the Marketing Manager to design and implement customer-focused strategies that drive engagement and revenue growth.
Main Responsibilities:- Develop and execute customer engagement strategies that align with Esker's marketing goals
- Design and deliver email marketing campaigns to customers about information, cross-selling, invitations, surveys, etc.
- Create and manage target lists per solution and industry vertical, working closely with the Data Analyst
- Assume project leadership for the creation of Customer Press Releases and testimonies
- Build and set up customer-focused webinars
- Support communication on customers in social media, together with Digital Marketing
- Ensure all customer material is correctly exposed on our website and digital platforms
- Provide Sales support (PPT, video, brochures, etc.) that include customer stories, videos, etc.
- Support ABM strategies together with the New Business Marketing Manager
- Bachelor's degree in Marketing, Communication, Advertising, or similar
- High level of English
- 5+ years of experience in marketing roles
- Background managing marketing projects
- Demonstrable experience in planning, implementing, and executing marketing plans
- Demonstrable experience in creating and organizing events
- Hard skills in CRM (Salesforce or similar), Marketing Automation (Marketo or similar), Graphic Design (Canva, Photoshop, or similar), MS Office (Excel, PowerPoint), Webinar platforms (Goldcast or similar), Website edition (CMS) (Drupal or similar), SEO/SEM (GA, Semrush, others), Social Media (LinkedIn, YouTube, Vidyard), and Copywriting
$90,000 - $110,000 per year, depending on experience
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